David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

SAINSBURY'S UNLEASH THEIR CHRISTMAS OFFER
3 November 2023

In September, Campaign posted another of their embarrassing 'exclusives' about this year's Christmas commercials. This time, they had decided to reveal that Rick Astley was to be involved in Sainsbury's offering, and rather than deny that this was the case or stay tight-lipped on the matter, the supermarket opted to say: "We’re never gonna give up the secrets of our Christmas ad this early."

This reply demonstrated Sainsbury's have a lot more class than a once-relevant magazine trying to gain clicks by betraying confidences, but it also meant there was little surprise when the 1980s pop star made his appearance as foretold by the industry's Nostradumbarses.


Musicians from the 1980s are having quite an impact on this year's Christmas advertising, which may say something about the ages of those commissioning the work. As well as Astley for Sainsbury's, Depeche Mode provide the soundtrack for Waitrose's Christmas ad, and Tears for Fears' 'Everybody Wants to Rule the World' turns up in Sports Direct's seasonal offering.

Despite the publicity gained by casting Rick Astley, his appearance is very much a cameo, and much of the charm comes from the other performances. We'll review it properly in the main section just as soon as we have the credits.

News

BIRTH SWOOP FOR CELINE VAN HEEL.

Director and photographer Celine van Heel has joined the roster at Birth UK.


SPINDLE ENLIST SACHA BARBIN.

Paris-based director Sacha Barbin has joined Spindle for UK and Dutch representation.


TV KLAXON: ALL IN A DAY'S WORK.

A Running Commentary's Effie Pappa has directed six episodes of 'All in a Day's Work' for MailChimp and It's Nice That.


GERRIT BECKERS FOR ALL OF US HERE

Acclaimed animation director Gerrit Beckers has joined the roster at All of Us Here in London.


LAURE ATANASYAN LANDS AT BIRTH.

French director Laure Atanasyan has signed with Birth for UK representation.


MARSHALL STREET EDITORS WELCOME BECCA SPAVEN.

Becca Spaven says a place on the Marshall Street Editors roster is a "game changer".


MATTHÄUS BUSSMANN GOES STRAIGHT TO YOU ARE HERE.

German director Matthäus Bussmann has joined You Are Here for UK representation.


HARRY REAVLEY ARRIVES AT NM PRODUCTIONS.

Director Harry Reavley has formed "an alliance" with NM Productions for a good-natured tilt at world domination.


IMMIGRANT SIGN YONI LAPPIN.

IMMIGRANT have added director Yoni Lappin to their cosmopolitan roster.


DAN FRENCH IS THE MAN FOR STINK.

Stink Films now represent Dan French for work in the UK and the US.


ORPHANS

This a thread of unclaimed work which we'll include at DAVID REVIEWS just as soon as we have sufficient credits.


THE DIRECTOR BEHIND MR BATES

The ITV Drama 'Mr Bates vs The Post Office' has joined that rare recollection of TV programmes that can justifiably claim to have changed people's lives for the better.


BLINK ENLIST JESSE LEWIS-REECE.

Blink look forward to a raft of "connected, compelling, and emotional stories" from new signing Jesse Lewis-Reece.


PEDRO TAKAHASHI IS A FRIEND INDEED.

FRIEND London's UK roster now boasts filmmaker Pedro Takahashi.


RASCAL POST APPOINT CHRIS TOBIN AS HEAD OF 2D.

After more than a decade at Absolute, Chris Tobin is the new Head of 2D at Rascal Post.


REVOLVER SIGN GABRIEL GASPARINATOS.

Revolver have added "dynamic, authentic, and provocative" director Gabriel Gasparinatos to their ranks.


JESSICA SANDERS ARRIVES AT STARLING.

Starling have completed the signing of Jessica Saunders for UK representation.


CHRIS WOODS HEADS TO MOIRAI.

Chris Woods has joined MOIRAI’s UK roster of directors.


IT'S MANSON FOR PULSE FILMS.

MANSON comprise Gerardo del Hierro, Pau López, and Tomás Peña—three of Spain's foremost directors of commercials and music videos.


LAWRENCE DALLAGLIO'S MOTORWAY JOURNEY.

The Guinness Six Nations is back—good news for rugby union, bad news for Scotland fans with angina.


IT'S A BIT OF BLUR AS TAZ TRON DELIX JOINS KODE

Director Taz Tron Delix has signed with Kode for UK representation.


JAKE ERLAND PITCHES UP AT PARK PICTURES.

Park Pictures' London roster now boasts director and cinematographer Jake Erland.


WHITEHOUSE POST ELECT MARC LANGLEY.

Toronto-based editor Marc Langley has rejoined Whitehouse Post for UK and US representation, almost thirteen years after leaving the company.


BRAZILIAN PEDRO GIOMI JOINS FLIPT

New signings at FLIPT are rare because of the company's commitment to maintaining a small, carefully curated roster, so it's always a significant moment when a new director is signed.


TOM GORST JOINS PARK VILLAGE.

Park Village have completed the signing of director Tom Gorst for UK representation.


News

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