David Reviews
 "You're not an artist, Peggy. You solve problems." Don Draper.
LA VIE EN ROSE FROM UCX
20 July 2023

As DAVID has previously noted in the daily newsletter, a certain film has turned everything from Google search to fashion trends and even AirBnB locations hot pink this summer. Uncommon Experience Studio have harnessed the neon zeitgeist in cheeky fashion for Not On The High Street, taking full advantage of the fact that everything in that oh so distinctive shade is attracting more eyes than ever before.

'Pink Friday' is unlikely to become a yearly event like its post-Thanksgiving cousin, but it's a fantastic example of what a thorough understanding of public passion and a dynamic approach to trends can bring to the table. A juggernaut production marketing itself on such a massive scale can only benefit from sharing the wealth, after all.

Coincidental OOH placement.  

Ben Golik, Creative Partner at Uncommon Experience Studio, said of the campaign: "A certain film release, the dopamine decor trend, Pantone's colour of the year - this is a celebration of the season's biggest-selling colour. This all-pink shop is the perfect summer drop."

Emilie Mouquot, VP of Marketing at Not On The High Street, added: "This was a proactive idea that we loved for its playfulness and cross-channel creativity that resonates with our audience. We’re excited to see it go live as the start of our brilliant collaborative partnership with Uncommon."

Fortunate timing for budget conscious shoppers.  
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