David Reviews

 It's the work, stupid.

ITV RING IN THE CHANGES.
8 January 2019

ITV's idents are to receive a weekly makeover courtesy of a new initiative called 'ITV Creates'.

The project sees artists from across the UK produce their own distinctive spin on the ITV logo, which will then take pride of place on the channel for seven days.

Eight artists have been announced so far, with the first wave spanning disciplines including fine art, sculpture, and stone balancing. ITV's scouts will continue to wrangle both new and established talent throughout the year.



As well as championing the UK arts scene, the broadcaster aims to remind viewers of its own creative credentials. ITV Creative's ECD Tony Pipes says: "We've not only given a platform to some of Britain's best visual artists, but we have also found a way to continually entertain and surprise our viewers."


We wanted to push against the prevailing convention that idents are set - the idea that they are moving wallpaper that last five or ten years without changing.

 ”

Pipes goes on to say: "After all, we don't just curate - we constantly commission and create world-class content and this was a great way to express that on air."


So far the project has generated works ranging from light installations to psychedelic armchairs, with ITV Creative describing the collection as "beautiful, daring, entertaining, and sometimes challenging - exactly what good TV should be."

The channel also thinks the concept of the ident deserves re-evaluation in 2019: "We wanted to push against the prevailing convention that idents are set - the idea that they are moving wallpaper that last five or ten years without changing."

Relatively speaking then, ITV Create's new weekly turnaround is at the blink-and-you'll-miss-it end of the scale.

News

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Bootleg Films have tapped Finnish director and comedy writer Teemu Niukkanen to join their TVC roster.


ALL NEW CRAFTWORKS - FEBRUARY 11TH.

Our live show CraftWorks is being relaunched at a new venue and with new sponsors.


STITCH CHAMPION BEN CORFIELD.

Stitch have promoted Homespun editor Ben Corfield to their main roster.


PAPAYA LAUNCH YOUNG DIRECTORS COMPETITION

Papaya Films have launched the sixth edition of their Young Directors Competition.


AYSE ALTINOK HEADS TO IDENTITY

IDENTITY have signed filmmaker Ayse Altinok to their roster for US representation.


ALAN FRIEL JOINS DARK ENERGY.

Dark Energy's ongoing talent search has now led them to seasoned filmmaker Alan Friel.


ELECTRIC THEATRE COLLECTIVE'S PRODUCTIVE NEW TRIO.

Electric Theatre Collective are pleased to announce the hires of Polly Durrance, Elle Lockhart, and Antonia Vlasto.


NINA MEREDITH ARRIVES AT OUTSIDER.

Outsider have signed director Nina Meredith to both their main roster and their sports content wing, Insider.


SONNY LONDON WELCOME IMANOL

Sonny London have added an Iberian twist to their roster by recruiting Spanish director IMANOL.


JUAN PABLO ZARAMELLA JOINS NERD

NERD Productions have signed distinguished animator Juan Pablo Zaramella to their roster.


GREGGS ROLL WITH IT.

Any product launch that riles Piers Morgan is off to a good start, and that's precisely the reaction that has greeted Greggs and their new vegan sausage roll.


EDA 2019

An annual contest in Ireland which aims to identify and nurture new directorial talent has sent a strong signal of intent by renaming itself.


ITV RING IN THE CHANGES.

ITV's idents are to receive a weekly makeover courtesy of a new initiative called ITV Creates.


THE RISE AND RISE OF SEB EDWARDS.

Seb Edward's already high profile received a boost when he directed the most recent John Lewis Christmas ad.


TOMAS JONSGÅRDEN IS INDEPENDENT

Independent Films have signed Swedish director Tomas Jonsgården to their roster.


ACADEMY REWARDS.

2018 was a very good year for Academy Films.


THE VISIONARIES SCORE A BRACE.

Indie director ensemble The Visionaries are pleased to announce the signings of Paul Casey and Toby Meakins.


THE QUIET AMBITION OF COURTNEY PHILLIPS

Courtney Phillips has the perfect blend of youth and experience as he looks to take his career to the next level.


EWAN JONES MORRIS JOINS FRIENDS ELECTRIC

Friends Electric have signed award-winning director Ewan Jones Morris to their roster for representation.


BISCUIT SIGN RACHEL MCDONALD AND THE GLUE SOCIETY.

Biscuit Filmworks have gone on a pre-Christmas signing spree by adding a brace of new directors to their roster.


ARMOURY BRING IN THE BIG GUNS.

Production company Armoury added some serious ammunition to their offer when Matt Hichens and Nicci Clark join the team earlier this year, and they're already feeling the benefits.


TWO THROUGH THE DOOR AT KODE.

Kode have bolstered their roster by signing directors Huse Monfaradi and Locky for representation.


LIEF WELCOME SAVANAH LEAF.

Those who believe in nominative determinism will be pleased to know that director-stroke-photographer Savanah Leaf has joined the roster at Lief.


NERD PRODUCTIONS SIGN BRETT DE VOS

NERD Productions have completed the signing of filmmaker Brett De Vos for representation.


HARVEY PEARSON JOINS MY ACCOMPLICE

Director Harvey Pearson has joined the roster at My Accomplice.


News

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.