David Reviews

 It's the work, stupid.

THE APA'S FUTURE OF ADVERTISING EVENT 2019
4 March 2019

This Wednesday, a number of very clever people are going to step in front of an industry audience at the Picturehouse in Piccadilly and offer their guesses on where advertising will be in the next few years.

Some of them will be wrong. Some of them will be right. All of them will be hoping that the company they represent is on the right path.


Who is the star turn? Modesty forbids us from suggesting that DR editor Jason Stone's inclusion on a panel is likely to provide the day's most fascinating insights, so instead we'll pretend that professional anecdotist Rory Sutherland is the main event.


Is he the guy who dresses like a time traveller whose idea of this era's fashions was formed entirely by reading Evelyn Waugh novels? Bit rude... but weirdly accurate. He'll be addressing ‘The Surprising Power of Things That Don't Make Sense‘. Given Sutherland's interest in behavioural economics and his fondness for allegory he's guaranteed to deliver a splash of colour, and that's always welcome.


I hear Lindsey Clay will be offering a dose of wisdom too. Yes, Thinkbox's generalissimo will be telling us what is meant by TV in 2019. It's a germane question as clients appear to have noticed that newer forms of online advertising are not all they're cracked up to be. Clay can be relied upon to make the case for keeping faith with television... and she will.


Who else? Kevin Young of The Mill and Oliver Feldwick of The&Partnership will - in separate talks - be offering their take on the way technology is shaping the business of advertising, and the public's response to it.


And there's something on nurturing new talent, isn't there? Indeedy! The Sweetshop's Morgan Whitlock will be chairing a panel which includes talent-wrangler extraordinaire Matthew Fone, rising directorial star Georgi Banks-Davies; W+K's Scott Dungate; and Agile Films' Emma Bewley (not to be confused with Leo Burnett's Emma Bewley).

Their session is called "Young and Hungry: Supporting the Next Generation", and, for the avoidance of doubt, the 'hunger' referred to here is literal. The only way rosters are going to start shrinking is when directors start to eat each other in post-Brexit Britain.


And, come on then, what's the panel that Jason Stone is on? Thought you'd never ask! Stone will be alongside Strictly Super Bowl co-conspirators Anna Arnell (née Carpen) and Sue Higgs, as well as adam&eveDDB's Ben Sharpe on a panel chaired by Cannes Lions' Phil Thomas. They will answering the question: 'What Does Your Future Boss Look Like?'

And there's lots more besides. As all of this wit and wisdom is available for just £75 plus VAT per ticket, the APA's Future in Advertising offers the best value of any industry event (with the obvious exception of our own CraftWorks events!).

To secure your ticket, visit the relevant bit of the APA web site. See you there.

News

STRAIGHT 8'S INDUSTRY SHOOTOUT AT CANNES 2019.

It's that time of year when companies can make a name for themselves by entering Straight 8's Industry Shootout and get on to the big screen in Cannes.


AISULTAN SEITOV ENLISTS WITH PARTIZAN.

Partizan have signed what they describe as one of the "most exciting new directing talents" around in the shape of promo director Aisultan Seitov.


NOT TO SCALE CATCH LOBSTER.

Not To Scale say they "couldn't be more excited to welcome" Italian-Bulgarian directing duo Lobster to their global roster.


MICHAEL J FERNS SIGNS FOR 76 LTD.

76 have high hopes for their latest signing, young Scottish director Michael J Ferns… and a quick glance at his CV suggests their confidence is justified.


NICE SHIRT FILMS SIGN KIM GELDENHUYS.

Nice Shirt Films have serendipity to thank for their latest signing, Kim Geldenhuys.


SIXTYFOUR MUSIC ARE YORGOS LANTHIMOS'S FAVOURITE.

SixtyFour music's Nick Payne has been watching this year's movie awards with more interest than usual as The Favourite - which his company worked on - has become the favourite to pick up the major gongs.


ANDY HUMPHREYS ADDS BITE TO BARK

It's been a little while since Andy Humphreys added his clout to Bark Soho, so we popped by to see him and Simon Elms so find out how it's working out.


OLLY WILLIAMS ARRIVES AT VISION.

Production designer-stroke-director Olly Williams has joined Vision's design roster for representation.


BRUCE ST CLAIR JOINS RATTLING STICK

Rattling Stick have signed director Bruce St Clair to their roster for UK representation.


RIDLEY SCOTT CREATIVE GROUP GO DUTCH.

Ridley Scott Creative Group are pleased to announce the launch of their new Amsterdam office.


DUMAS HADDAD ENTERS THE DARKROOM.

London-based filmmaker Dumas Haddad has joined Partizan's developmental roster, Darkroom.


STRING AND TINS LAUNCH BID TO NURTURE FEMALE SOUND DESIGN TALENT.

Sound design studio String and Tins have launched a bid to nurture female sound design talent.


EDWARD BERGER ENTERS THE SWEETSHOP

Acclaimed German director Edward Berger has joined The Sweetshop for global representation.


THE VISIONARIES SCORE A HAT-TRICK

The Visionaries have announced a trio of new signings: Jon Yeo, Femi Ladi, and Claire Norowzian.


LUCKY THIRTEEN AT TENTHREE.

Editing house tenthree are pleased to announce the launch of thirteen, a roster dedicated to up-and-coming editors.


THE APA'S FUTURE OF ADVERTISING EVENT 2019

There's a great line up for this year's Future in Advertising event on Wednesday.


COMPULSORY DECLARE INTENT BY RECRUITING STEPHANIE WALTON

Film production company Compulsory have underlined their move into the TVC realm by recruiting Stephanie Walton as Head of New Business & Development.


READ ALL ABOUT IT.

Aardman Animation have partnered with Huawei and agency FCB Inferno to create StorySign - an educational app which translates written text into sign language.


CRAFTWORKS AT BAFTA 195

Our first CraftWorks event took place at BAFTA on Monday 11th February and - to judge by the feedback - it was a hit.


76 SIGN ROBIN GOODE.

76 Ltd have recruited one of South Africa's foremost directors in the shape of Robin Goode.


MACEO FROST SIGNS WITH KNUCKLEHEAD US

Knucklehead's US arm have signed director Maceo Frost for representation.


NEXUS STUDIOS LAUNCH MANSHEN LO

Nexus Studios have announced their new signing - director and animator Manshen Lo.


OBJECT & ANIMAL SET OUT THEIR STALL.

It's been a few months since Object & Animal set out their stall and they're doing rather well.


PAPAYA DOUBLE THEIR PLEASURE.

Directors Nicolas Caicoya and Willem Gerritsen are the latest to join Papaya's London roster for commercial representation.


PETER LYDON GOES INDEPENDENT.

Seasoned TV and commercials director Peter Lydon has joined Independent for representation.


News

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.