David Reviews

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On This Day

VW Golf
"Shrinking Dog"
40s
27 May 2005
Nicely underplayed ad has a man taking his dog to the vet because he suspects it is shrinking. He reluctantly accepts the verdict that he is mistaken but as soon as he sees the hound in the back of his surprisingly roomy new VW he is once again sure of the canine's diminishing size.

Kit Kat
"1966"
30s
27 May 2006
Archive footage is melded beautifully with some specially shot material to convey the impression that the so-called "Russian linesman" was taking a Kit Kat break when he should have been deciding whether the ball crossed the line when Geoff Hurst's shot came down from the crossbar in 1966. For the record, the linesman was Azerbaijani.

Beate Uhse
"Child Lock"
50s
27 May 2009
This ad for a German 'adult' channel offers reassurance that the children of those who subscribe to it will be unable to access it. Obviously, this vastly underestimates the technical skills of male teenagers but the way it's illustrated is very clever.

Ford
"Simulator"
60s
27 May 2009
This impressive looking ad has a baffling proposition. Because we all need a bit of magic in our lives, Ford's cars are designed to look as though they're moving even when they're not. Doesn't that make them a bit of a bugger to get into?

PC World
"Home Cinema"
60s
27 May 2009
After years of supplying us with the kind of advertising that gives advertising a bad name, PC World seem to have been inspired by worldwide recession to raise their game. A variety of special effects are used to explain one man's love of the movies.

Strongbow
"Bowtime"
60s
27 May 2009
This amusing film for Strongbow has a general on a hill giving a pep talk to the ordinary heroes whose manual work improves our lives. There are shades of Gladiator as the army readies itself for the pub with a lovely dry delivery of the silly script.

Vodafone
"Piggy Sue"
90s
27 May 2015
This sweet ad for Vodafone New Zealand tells the simple tale of a man and his pig. After chancing upon a lost swine on his travels, the kind-hearted protagonist tries every means of reuniting Sue with her owner. Once he finds out where she came from, though, he can't bear to part with her. It's a charming depiction of a genuine bond developing between the two and all in the space of just ninety seconds.

Greenpeace
"A Song of Oil, Ice, and Fire"
1 min 45s
27 May 2015
The post-apocalypse is prevalent in the minds of many following the recent release of Mad Max: Fury Road and other conceits based on the end of the world as we know it. Greenpeace want to hammer home that certain organisations risk bringing this about for real in search of oil. It's an idea powerfully brought to life by director Martin Stirling.

BBC Asian Network
"Raxstar"
1 min 57s
27 May 2016
British Asian rapper Raxstar spends two minutes waxing lyrically on the topic of British-Asianness in this attractive film for the BBC. In the press release, 101's Creative Director Augusto Sola reveals that the agency's "intention was to get a younger audience to engage with BBC Asian Network. Ď100% British, 100% Asianí seeks to give the station greater relevance to them."

giffgaff
"Iím a giffgaff Member"
60s
27 May 2016
giffgaff is an advertising earworm that's been wriggling its way into the collective consciousness of the British public over the last few years. It has very successfully established its core principles with its earlier advertising while allowing the proposition itself to be somewhat nebulous. The arc of their communication has gradually shifted to clarify the offer and this - their latest commercial - sees their proposition solidify into something which demands our attention.

Maryland Cookies
"Secret Recipe"
30s
27 May 2009
Nigel the seagull demands to know Maryland's secret recipe in this cute animated ad featuring the memorable line: "you're getting on my chips". Meanwhile, one of the secret ingredients is revealed by a lorry which sheds a chocolate chip.

Asda
"Summer"
30s
27 May 2009
The zippy style which has marked Asda's recent advertising continues with this execution introducing some special offers for summer. As before, the focus is all upon the staff as they reveal various aspects of the supermarket's seasonal goods.

Lexus
"Scream"
30s
27 May 2009
Drivers of the Lexus have their faces locked into a scream as they enjoy the excitement of acceleration. You'd never get away with this approach over here as it carries the suggestion that driving a car really fast is fun and not irresponsible. It is fun though.

Adidas
"Lionel Messi"
30s
27 May 2009
A brilliantly timed tribute to tiny Argentine football genius Lionel Messi who, it seems, owes his prowess to a magical incident involving a fallen electricity cable. The Barcelona forward is shown weaving his way through defences wearing a pair of pretty blue boots.

Sony Bravia
"Zoetrope"
60s
27 May 2009
A primitive form of cinema is used to show the Brazilian footballer Kaka in action. People flock to see the device in action as it spins fast enough to create the illusion of movement which impresses everybody... even Kaka himself.

British Gas
"Summer"
30s
27 May 2010
This commercial uses the campaign's usual animation to make a claim about the cheapness of the electricity sold by British Gas. A very confusing proposition for those of us who remember when British Gas only sold gas.

Asda
"Bank Holiday Spread"
30s
27 May 2010
A stylish commercial for green supermarket has a Mum crossing her garden lawn with a plate full of food when a football rolls to her feet... with enviable skill she casually kicks it beyond the despairing dive of her husband in a small goal.

Hyundai
"Fluidic Sculpture"
60s
27 May 2010
This is neat image. As a rather serious voiceover tells us that Hyundai likes to test its cars vigorously, water sculptures rain down on top of one of the vehicles. If you can lose the thought that all they're really doing to test the car is pour water on it then this works.

Fuji
"Bungee Jump"
30s
27 May 2011
When a man is looking reluctant to leap from a bridge with a bungee cord attached to his ankles, his friend lobs the advertised camera loosely in his direction. He fumbles it and leaps after it catching it underwater which creates the opportunity to demonstrate its robustness.

Boots
"Stubborn Child"
10s
27 May 2011
A young child refuses to walk when asked by his mother who has filled his pushchair with purchases from Boots. It's a funny little ad but it'll probably provoke complaints from those who believe it will promote bad parenting and those who worry how this reaction was provoked from the child.

ING Direct
"Donkey & Mole"
30s
27 May 2011
Cricket's David Lloyd tells another of ING's fables. In the latest instalment, a donkey asks a mole to look after his carrots and is asked to tell his life story in response. This is a metaphor for the hoops we're expecting to jump through when opening bank accounts.

Plusnet
"Jerusalem"
40s
27 May 2012
The usual schtick has the brand spokesman getting emotional about the Yorkshire-based broadband company's reputation for customer service. A rousing version of Jerusalem adds to the impact but before it all gets too schmaltzy, he complains about the choir providing the music and a chalk figure of a dog.

Soleve
"Sunburn"
30s
27 May 2013
Jettison the calamine lotion and the own-brand aftersun - now you can alleviate the pain of sunburn with an ibuprofen-infused product that gets right under your skin. Just to make sure we get the message that the sun can hurt if it burns us, the screen is filled with a shot of our gaseous life-giver along with the sound of a roaring furnace - in a shot reminiscent of Danny Boyle's Sunshine.

Virgin Holidays
"Kate & Jonathan"
40s
27 May 2013
Going hard after the generation that still has a little cash to burn, Virgin Holidays inform us that couples like Kate and Jonathan are "hot to trot" and go to bed early on vacation because they've "got mojo". Kate lifts a glass as they lie on a bed, and a lion roars back through it. Heavens. She's not only interested in archaeological ruins, then.

Samsonite
"Journeys"
30s
27 May 2013
This shows the advertised suitcase in action in various scenarios around the world. Lightweight, manoeuvrable and virtually indestructible, it even withstands being squished between two New York cabs while its owner gawps around her as she stands in the middle of a busy road... like you do.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.