David Reviews

 Biting the hand that feeds us since 2002.

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On This Day

Dove
"Evolution"
75s
23 Jun 2007
This year's Cannes Grand Prix Winner is a fascinating look at the way it is possible to manipulate images in this era. A woman sits before make-up artistes who convert the less-than-perfect image to something approaching the magazine norm and then the PhotoShop wizards finish the job.

Dove Spoof
"Devolution"
75s
23 Jun 2007
Brilliant spoof of the 2007 Cannes Grand Prix Winner for Dove shows the process celebrated in the ad working in reverse as a young man is converted into an aged lager lout through the abuse of lager, cigarettes and kebabs. This viral may well be what the Internet was invented for.

Toyota Rav4
"Happy Together"
60s
23 Jun 2007
Highly amusing film out of New Zealand in 2006 which features each half of a couple's efforts to ensure that they are the one who gets to drive the RAV4. The Tom & Jerry style excess culminates in an ending which is so violent you'll be surprised it was ever allowed.

AMF
"Caterpillar"
50s
23 Jun 2009
This clever film uses the metamorphosis of a caterpillar into a butterfly to suggest that later life can be a big improvement on what precedes it. A narrative is cleverly created using excellent photography, shrewd editing and a good choice of music.

Virgin Media
"Fantastic Journey"
90s
23 Jun 2009
Content on this man's mobile device gives him the impression that he's at a gig, watching a movie and taking part in a military invasion. The excellent photography and wise music choice create a decent effect which is almost enough to make us overlook the grandeur of the claim.

Pokerstars
"Ronaldo Defeats Rafa"
30s
23 Jun 2013
Former Brazilian football legend Ronaldo takes on Spanish tennis legend Rafa Nadal in this impressive film for the online gaming site. Gambling sites either seem to promise that you can play professional gamblers (which you'd imagine to be the last thing an amateur player would want) or that

Rekorderlig
"Silver Skaters"
60s
23 Jun 2015
DAVID's never been a cider drinker (apart from that unfortunate incident in 6th form which everyone promised to draw a line under) but if anything were to ever tempt him back to the stuff it would be this marvellous ad for Swedish premium brand Rekorderlig. Two blondly hirsute chaps powerskate their way around a frozen fjord to the ethereal song of their coach... genius.

Digital Biscuit
"Collaboration"
60s
23 Jun 2015
This richly visual and eloquent ad for Digital Biscuit cleverly demonstrates the company's capabilities as a collaborator in film-making of all kinds. Director Brian Williams has brought to life the raft of different services offered in a way that is both evocative and captivating; and the overall effect is of witnessing alchemy in action.

Tom Tom
"King of the Mountain"
1 min 45s
23 Jun 2015
The goat at the centre of this high octane TomTom ad isn't content to stand around on a mountain all day like the rest of his flock. But he's feeling more than a little gruff at his poor video editing facilities. That's where TomTom's new action camera comes in. In an ad that's about pushing it to the limit, the ungulate action ensures maximum fun.

French Biomedicine Agency
"The Man Who Died The Most In Movies"
90s
23 Jun 2015
To raise awareness about organ donation, this French PSA introduces us to Robert Cronejager: the most prolific victim in movie history. As a darkly humorous compilation of his greatest hits unfolds, the actor informs us that, unlike characters on set, we only have the one death. Before that happens, people should make it clear whether or not they're willing to donate their organs. Offbeat and effective.

Nike
"Worth The Wait"
60s
23 Jun 2016
This dignified Nike commercial acknowledges the occasions when triumph overawes all other faculties by capturing Cleveland Cavaliers supporters as the team celebrates their first NBA crown on-court - just try asking Cavalier fans to put their emotions into words though.

Burger King
"Whopper Blackout"
7 mins 03s
23 Jun 2016
Ignore the sinking feeling you'll feel when you discover this exceeds seven minutes, as it'll fly by. This has to be one of the most accomplished piece of longer-form advertising we've ever seen. It intrigues from the start, sustains the interest and provides plenty of laughs along the way. Simon Levene deserves a lotof credit for mining this seam and finding some real nuggets of humour.

BBC Sport
"Wimbledon Stars"
30s
23 Jun 2007
Oh I say. The BBC once again demonstrates that it has a library and it isn't afraid to use it in this promotional film for the forthcoming Wimbledon fortnight. It marries contemporary footage with older stuff to create a rally that would have Dan Maskell in a state of frenzied excitement.

Nike
"Pretty"
60s
23 Jun 2007
Maria Sharapova looks increasingly unhappy at all the attention she gets because of her looks in this ad which has many of the people (including John McEnroe) she encounters on her way to play US Open tennis singing the lyrics of "I Feel Pretty" when they see her. But it all stops when she plays.

BBC
"Glastonbury Noise"
30s
23 Jun 2007
According to the array of yokels in this trail for the BBC's Glastonbury coverage when heard from a distance every band sounds the same. It's a constant thump, thump, thump no matter what the musical genre. Still, this lot can get their own back by re-enacting The Straw Dogs on any lost revellers.

National Grid (USA)
"Polar Bear"
60s
23 Jun 2008
A clever piece of juxtaposition as footage of polar bears is neatly inserted into scenes of urban living to illustrate what the advertised company is doing for the environment. Mind you, if you really do wake up and find a polar bear sleeping on your bedroom floor, we recommend you evacuate the house rather than tickle its tummy.

Club Energise
"Wind Energy"
40s
23 Jun 2008
High jinx aboard off-shore wind turbines in this impressive Irish ad for an energy drink. We can see how much it boosts the performances of the depicted athletes as they use their respective sports' equipment in games that get so out of hand that one of the turbines is sent into overdrive.

Audi
"Oil Parade"
30s
23 Jun 2009
This ad for Audi beats a patriotic oil drum as it suggests that America wouldn't need to import any oil if only a third of the cars on the road had efficient diesel engines like the advertised brand. Then the Americans could send back the oil and lower the drawbridge.

EA Sports
"Joy"
60s
23 Jun 2009
This clever American ad suggests that playing the advertised video game will make you feel as though you are part of the real sporting action. Punters are shown winning and celebrating with the stars they admire to illustrate how this will work.

McDonald's
"Arizona"
30s
23 Jun 2009
This series of ads for McDonald's continues to amuse with a dryly humorous look at the contrast between British and American culture. In this execution, the two van drivers pay tribute to Arizona with a comic version of the theme music from Rawhide.

The Open
"Prodigy"
30s
23 Jun 2009
A young lad uses a plastic club and a ball to carry out a few tricks which mirror a famous ad for Nike featuring Tiger Woods. If you want your children to be similarly inspired and you're willing to stump up £220 for the week then you can get the little darlings in for free.

Carling
"The Score: England Vs Slovenia"
30s
23 Jun 2010
Here we go again. The lads are once again anxiously waiting in the desert for news of the World Cup football in this cleverly adapted series of ads. The signature moment when an incongruous voice says 'you're joking' is starting to be keenly anticipated at DAVID HQ.

Subway
"So Tempting We Don't Need To"
30s
23 Jun 2010
This feels so much like a Burger King ad that even watching just now before writing this, DAVID thought it was one. But it isn't... it's just using the same grand irony technique to advertise a similarly grubby high street chain... quite funny though (have to love 'jazz kittens').

Gatorade
"Pendleton Chase"
60s
23 Jun 2010
Victoria Pendleton is doing a photo shoot when another cyclist nabs her bottle of Gatorade. The thief should choose his victims more carefully... the Olympic gold medallist goes after him with fearsome pace and only an impressive array of tricks keeps her at bay.

Barker & Stonehouse
"The Summer Sale"
30s
23 Jun 2010
As usual, Barker and Stonehouse's advertising is just a little bit better than we expect from the furniture sector. If this was an episode of Through The Keyhole, the preponderance of union Jacks would lead us to guess that it's Nick Griffin's house.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.