David Reviews

 Biting the hand that feeds us since 2002.

David Reviews and the APA present
CraftWorks - 26 April 2017

The next CraftWorks event is on Wednesday, 26th April at the LSE Student Union building in Lincolns Inn Fields between 2.30pm and 4.30pm and will be followed by a drinks reception.

Tickets are £20.00 (plus VAT) each.


PURCHASE TICKETS

 



The event will be compered by David Reviews editor Jason Stone:

THE CRAFT PANEL - McDONALD'S McCAFE
Creatives Matt Lee and Pete Heyes will be joined by Sara Cummins and Sam Sneade to discuss the making of the brilliant McDonald's McCafe commercial.

THE CROSSOVER CLUB - PETER SOUTER
You know him as CCO at TBWA but did you know that Peter Souter is also a TV and radio writer? We talk to him about his work away from advertising.

VCCP HAVE 24 HOURS TO SAVE MOTHER'S DAY
Jim Thornton, Greta Wynn Davies and Laurie Ogden explain how they made a mum in Belfast cry so they could broadcast it twenty-four hours later.

INTRODUCING... SEB CARDINAL
The MindsEye director will talk comedy - he's one half of the superb sketch duo Cardinal Burns - and filmmaking.

THE REUNION - JOHNNY WALKER
In 2009, Jamie Rafn and Stephen Plesniak took Robert Carlyle up a Scottish mountain... find out what happened next.


The venue: LSE Student Union at 1 Sheffield St, London WC2A 2AP. AKA Saw Swee Hock Student Centre.

Date: Wednesday, 26th April.
Time: 2.30 - 4.30.


PURCHASE TICKETS

 



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On This Day

McCoy's Specials
"Laundry Shock"
30s
30 Apr 2005
With all due respect to the authors of this ad, it is the film direction which makes it stand out from the crowd. A woman looks on in amazement as her male partner manages to put his dirty laundry in the washing machine as music from 2001: A Space Odyssey makes its evolutionary point.

Nike
"Next Level"
2 mins
30 Apr 2008
A first person view of a footballer's progress from the lower leagues to International competition. Looking like a Sony Playstation version of Roy Of The Rovers, the commercial is impressively grand with a myriad of cameos from footballing stars including a curiously animated-looking Arsene Wenger.

Benadryl
"War"
40s
30 Apr 2009
An outstanding ad signalling the start of the hay fever season depicts nature as a battleground for those for whom pollen is an enemy. The sounds of combat are added to close-ups of summer plants and insects as they go about their daily business.

Thinkbox
"Harvey And Rabbit"
60s
30 Apr 2012
It was a brave decision by Thinkbox to offer a second appearance to Harvey the wonder dog. In order for this film to work as well as its predecessor it would need to be even better so it's just as well that it is. An absolutely charming film from start to finish. A triumph.

KFC
"Breakfast"
40s
30 Apr 2012
Having felt for a very long time that KFC could learn a lot from McDonald's advertising, we cannot fault their latest commercial. A young man wearily drags himself out of bed so he can make his way to the fast food outlet and prepare the breakfasts that are the focus of this commercial.

Vodafone
"Ball"
60s
30 Apr 2013
This Irish commercial for Vodafone marries an array of lovely images with 'Give Him a Ball and a Yard of Grass' by The Sultans of Ping FC. The boy at the centre of the ad has his football with him the whole time and never tires of bouncing it, kicking it and generally having fun with it.

Vodafone
"The Wait"
40s
30 Apr 2013
Another lovely piece of work for Vodafone Ireland by Grey London - this time directed by Rattling Stick's Sara Dunlop. A group of teenage girls wait anxiously to see if one of their number will receive a call from the boy she likes... but is his apparent reluctance merely an indication of poor mobile phone coverage? Er, no.

Halfords
"Halford's Angels"
60s
30 Apr 2014
In this fab new campaign for Halfords, cyclists and bikers alike are urged to get all Easy Rider and see the temperate landscape of Britain as an exotic vista to be conquered. This particular ad focuses on the cycling family, who sprout beards and tatts and studded denim as they head towards Bodmin while a Welsh VO tells us we were "born, born to be wild".

Audi
"Birth"
1 min 50s
30 Apr 2015
An idea which - in other hands - may have turned out to be a bit of a sow's ear is spun into the finest of silk purses. The concept? The moment of this marque's birth. It's all been done in CGI - by The Mill - with an atmospheric soundtrack by String and Tins which brings to life the feeling of the car's push and struggle to emerge.

Channel 4
"Words"
60s
30 Apr 2005
The usual suspects tell us their favourite word. Hands up those who reckon that when Jamie Oliver names his as fellatio, he reckons it to be a type of rudely-shaped pasta.

Channel 4
"Time Over"
60s
30 Apr 2005
Various Channel 4 luminaries once more playfully tells us something about themselves.... this time pondering what they would do different if they had their time over again. They include most of the cast of The West Wing among others.

Indago
"Birth"
30s
30 Apr 2006
As a man sets out on a wet and rainy night, we see archive footage of a rocket launch and a satellite. He eventually finds his partner as she gives birth having failed to make it to hospital on time. Whenever this situation arises, Indago satnav will be a handy.

Lurpak
"Essential Ingredients"
90s
30 Apr 2007
A series of sponsorship bumpers for programming on UKTV Food which is sponsored by Lurpak. In keeping with their excellent TV commercials, these put the food to the fore and place the product at the heart of natural ingedients

Cuprinol
"The Wood Preservation Society"
30s
30 Apr 2009
Quincy Jones's Getta Bloomin' Move On! from the soundtrack for The Italian Job provides the basis for this ad which shows people using the advertised product to preserve the wood in their gardens. Exceedingly silly but kind of fun

Guinness
"Toucan"
30s
30 Apr 2009
Toucans fly off as a voiceover suggests we follow them to the pub which will encourage the brewer to make a contribution to the Arthur Guinness Foundation which we assume is a doer of good deeds in this ad which is part of the 250th anniversary celebrations.

Bajaj
"Bajajbots"
70s
30 Apr 2009
This Indian ad owes more than a little to the ongoing campaign for CitroŽn but since it's such an impressive piece and the inspiration is so transparent, let's not worry too much about that. Motorbikes transform into robots to play basketball when no-one's watching.

Honda
"Impossible Dream 2"
2 mins 30s
30 Apr 2010
Honda's Impossible Dream has been re-released in slightly extended form. Of all Honda's classic ads, this is the one that most polarised opinion and it seems likely that views will be similarly divided on whether or not its reappearance is welcome.

Worx Tools
"Experience The Power"
40s
30 Apr 2010
This is a pretty persuasive piece of advertising. Worx have produced a lawnmower which is silent, produces no fumes and can be used over and over without needing to be recharged. To illustrate its uniqueness, we see being used at night.

thetrainline.com
"Choo Choo Choose"
30s
30 Apr 2011
This tongue-in-cheek offering for the online rail ticket service has a big song and dance routine on a station platform followed by a pair of marketing men in suits dryly observing that it's the best ad they've made for the advertised service. Fun and attention grabbing.

DFS
"Child's Play"
40s
30 Apr 2012
Another decent DFS ad - that's quite a run now and we're wondering if this was foretold in the Book of Revelations. By focusing on children playing around the furniture, this commercial managers to convey the idea that DFS's wares will become an integral part of your home without shouting about half price deals. Excellent stuff.

Iceland
"Balti"
20s
30 Apr 2014
We really like this campaign. It's a lovely idea to have the VO tell us that they wanted to create an exotic, block-busting ad to demonstrate the product's qualities - in this case, the fiery heat of a balti - but that because everything's sold for such a low price they just don't have the budget. "So you'll have to make do with this orange background instead", he concludes. Bold and clever.

Iceland
"Fish Fingers"
20s
30 Apr 2014
The unashamedly low production values in Iceland's new campaign are all part of its success. In explaining how they chose not to follow the travails of the fishing boat that brought their customers these fish fingers, they made it easy for themselves and were able to pass on the savings. Instead of choppy waters, there's just a plate of the product being tipped about on an orange background. Funny, confident and smart.

Argos
"Goal"
30s
30 Apr 2014
Ah, Bill. Once again Mr Nighy gives it his all with a roar of "goooaaaaaaaal!!" that propels his character out of the house, round the park, through a yoga class and back to the living room without pausing for breath. This segues into the selling bit telling us Argos has the tablets and TVs to keep up with everything sports-related, but we're more interested in discovering aliens can get carpet burns.

Marks & Spencer
"Weekend Treats"
10s
30 Apr 2015
M&S continues to impress with its sumptuous offerings, even when they're in tiny ten-second bites. The colour, the texture, the focus, the movement... there's no room to hide at this range; and the confidence with which these spots are filmed shows again and again how much faith they want us to have in the brand's quality.

Pepsi Max
"Genius"
1 min 35s
30 Apr 2015
In this compelling film, Pepsi gatecrashes a game of five-a-side football in a Barcelona neighbourhood by introducing specially designed LED lights, pitch illumination and an officiating drone to turn an otherwise unremarkable kickabout into something spectacular. The players adapt quickly to the interruption and this adds to the fun.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.