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The most recent reviews and news stories added to the site.
Legs appeal.

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Kaiser Permanente's new commercial has legs. Like… actual legs. More legs than you can shake a bone at. They also move to the sound of 'On Melancholy Hill' by Gorillaz, a song that goes: "If you can't get what you want/Then come with me." If viewers feel let down by fragmented health care, the brand encourages them to get a move on.

12 December 2025 - 14:36

In Short

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Kaiser Permanente
'Next Door'


One of two commercials directed by The Sacred Egg for Kaiser Permanente, this spot flits between live action and stop-motion animation as a patient fears her appointment will be far, far away.

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Rossignol
'AC Milan'


Luka Modric, Christian Pulisic, Ruben Loftus-Cheek, and more star in a seasonal tie-up between AC Milan and outerwear brand Rossignol, who make it a white, black, and red Christmas.

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Mercedes-Benz
'Substitute'


Car brands have always had it in for Santa Claus's sleigh and reindeer: Audi replaced them with an RS e-tron GT in 202, and now it's the turn of Mercedes-Benz to shake up the North Pole.

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Dukes
'Christmas in Soho'


Everybody wins in this cheeky plug for Dukes Cupboard, a vintage clothes shop in the heart of Soho that's next door to Eros Movieland, a whole other kind of retailer.

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Misfits Boxing
'Lucky Number Thirteen'


Viddal Riley is the latest boxer to sign on the dotted line for MF Pro, or Misfits Pro Boxing, and that calls for a black-and-white announcement on social media that looks like it belongs in the big leagues.

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Dutch State Lottery
'Give Each Other Some Luck'


Every Christmas ad season needs a grumpy old man, and he arrives courtesy of the Dutch State Lottery, or Staatsloterij, who shine a light on someone who's part man, part depot.

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Flea
'A Plea'


Red Hot Chili Peppers bassist Flea makes it easy to remember what his first solo jazz single's called ('A Plea' rhymes with Flea after all), aided by a nimble-as-hell music video.

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Marks & Spencer
'Christmas with Wrighty (DC)'


As charming as Ian Wright is, you can't build a Christmas campaign around him if you don't take the trouble to complete the script. The ad for M&S looks the part, but it's a missed opportunity.

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Re-Turn
'Recycled Christmas'


For those out of loop, Re-turn (time flies when you're hyphen fun) is Ireland's deposit return scheme for plastic bottles and cans, and it wants to viewers to think before they recycle.

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Hawkstone
'A Christmas Carol'


Long-winded Christmas ads are not Jeremy Clarkson's style., so that's why the Farmers' Choir only sings eleven words in Hawkstone's festive spot: "ARSE! The other brewers sing/Hawkstone is the brand new king".

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Ami Paris
'Festivités'


Inspired by dollhouses, doodles on the wall, and the humble family Christmas, each AMI spot directed by Partizan's Jack Brown is a stop-motion sigh of contentment.

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Airalo
'Wish We'd Packed the Internet'


Directed by Hanna Seidel, this 15" spot claims that the family who packs the internet—or buys an eSIM from Airalo, to be precise—is able to arrange better transport than a rickety boat.

News Bite

Electric Theatre Collective hires Ella Whiting as Producer.

Electric Theatre Collective says it's "really lucky" to have Ella Whiting join as a producer. The ex-Daydreamer and 1920 talent says: "I'm always keen to build on my knowledge and Electric will afford me that opportunity in buckets. The novelty of seeing my work out in the world will never wear off, and being part of such a welcoming team means work doesn't always feel like work."

News Bite

Not Just Any hire Francesca Di Muro as Senior Producer.

Not Just Any have a new Senior Producer in the form of Francesca Di Muro, who says: "After collaborating with NJA on several projects over the past year, I was drawn to their collaborative approach and the strength of their work across both live action and animation. Joining the team as Senior Producer feels like a natural next step, and I'm really excited to dive into the amazing projects on the horizon."

News Bite

Ed Rilli arrives at Company3 as Head of Production for Ads.

Ed Rilli is Company3's new Head of Production in New York. Rilli, who slots into the commercial wing, says: "I am incredibly excited to join the talented team at Company 3. Their reputation for excellence in colour and finishing is unmatched. I look forward to contributing to the innovative work being done here and helping our clients bring their creative visions to life."

Promo

This Time Next Year We'll Be Millionaires

This Good Health Good Wealth promo doubles as a plug for Cosy Cafe in Newham, east London. It's where vocalist Bruce Breakey and his on-screen partner (Holly Hawgood) come to flirt then fall in love with each other. Is it too good to last? Breakey's mood swings and drink-fuelled social life suggests it might be.

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RAYE of light.

The PlayStation 5 and Xbox Series X/S have ray tracing, but the Nintendo Switch 2 has RAYE tracing. The singer-songwriter thought "If it's nice, do it twice" and signed up for another Nintendo Christmas ad directed by Jamie Rafn, who's become the Japanese video game company's go-to guy in the UK. Shame there's no Jamie Rafn Amiibo yet.

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Medieval musings.

Almost twenty years after the release of 'Medieval II: Total War', players with a soft spot for the Middle Ages have, er, 'Total War: Medieval III' to look forward to. Why publisher Sega and developer Creative Assembly tweaked the title like that is unclear, but it matters little to the cast of this live-action trailer: five monarchs who each rule how they see fit.

12 December 2025 - 14:18

12 December 2025 - 14:08

11 December 2025 - 19:32

Promo

Predictable Girl

Directed by Jordan Hemingway for FKA twigs, the promo for 'Predictable Girl'—a song from 'Eusexua Afterglow' is a motorcycle safety video in no way, shape, or form.

Beta's test.

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Two years ago, DAVID wrote about a wonderful game called 'Venba'. A tale of family, food, and flavour text, it showed how the taste of home travels thousands of miles. When brands like Elephant Atta explore that theme, it helps to have someone like Zak Razvi at the helm. He directs a 60" commercial about atta, a type of wheat flour used to make flatbreads.

11 December 2025 - 19:06

10 December 2025 - 14:43

New Signing

Magna Studios welcomes Chiwetel Ejiofor.

Magna Studios has only gone and signed Chiwetel Ejiofor—yes, the Chiwetel Ejiofor—for commercial representation. Well-established in front of the camera and then some ('12 Years a Slave', 'Doctor Strange', 'The Man Who Fell to Earth'), Ejiofor wrote and directed his first short film, 'Slapper', in 2008. It would take more than a decade for his debut feature to appear, but it was worth the wait.

New Signing

Life's a Finch for Arthur Studholme.

Fans of Chris Morris and 'The Day Today' will be pleased to know that Arthur Studholme owns a corn snake called Colin Poppshed. Australia and New Zealand production company Finch, meanwhile, is pleased to welcome the director to its roster. He's already delivered two commercials for Suntory -196, in fact—when life gives you lemons, make chuhai.

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Peru with a view.

Peruvian-Australian actor Nathalie Kelley ('The Fast and the Furious: Tokyo Drift', 'The Baker and the Beauty') calls herself a "thread torn loose from the blanket of my ancestors". She left Peru when she was a child, but knew she'd return one day. Cue this tactile commercial for PAKA, a sustainable outdoor apparel company that uses alpaca wool from Peru.

11 December 2025 - 14:29

11 December 2025 - 14:28

10 December 2025 - 18:53

All is bright.

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Everybody runs for a reason. To keep fit, catch a bus, flee from a monster, et cetera. Brandon Throop runs to leave cancer in the dust. Diagnosed with non-Hodgkin lymphoma in 2022, Throop wanted to escape. Thanks to experimental treatment at the Princess Margaret Cancer Centre, he was able to come up with a new plan: run the Toronto Marathon in a hospital gown.

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Play away from home.

Xbox, unlike Spinal Tap, has never been big in Japan—God loves a trier, though, and the brand continues to plug away at the home of Nintendo and Sony in a number of ways.

10 December 2025 - 14:41

10 December 2025 - 14:41

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For GOAT's sake.

How far will Cristiano Ronaldo go to become the greatest of all time? Move to Saudi Arabia in a bid to reach a thousand career goals? Check. Invest in an AI startup and get it to make a whole 90" commercial based on his CV? Check. If it's modesty and self-awareness, or practical use of artificial intelligence you're after, you're shit out of luck.

Opinion

DAVID plays... a bunch of games.

As another busy year draws to a close, DAVID thought he'd share some of the games he's played over recent months. Recommendations are always welcome, by the way—if you've got a game that keeps you sane, makes you think, or tops up your happy meter, feel free to let him know! In the meantime, here's five titles DAVID ticked off his infinite list...

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Catch of the century.

Fiona McGee directs a larger-than-life commercial for The Lott, the "official home of Australia’s lotteries". When residents hear that a humongous fish has been spotted in the lake, the whole town goes Captain Ahab, if you will, only much less vengeful. As McGee takes us on a whistle-stop tour of the town, we learn what everyone would do if they landed the legendary beast.

10 December 2025 - 09:24

9 December 2025 - 19:49

9 December 2025 - 19:06

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Country matters.

What do NBA mascots get up to between matches? OK, that's a lot to cover in 40", so let's focus on the Toronto Raptors mascot for now. The Raptor does what it says on the tin—it’s a red dinosaur that creates awareness of the 2019 champions. When the buzzer goes and the Scotiabank Arena clears out, however, it leaves the city and returns home to Raptor Ranch.

New Signing

Sasha Rainbow is a FRIEND indeed.

'Grafted' director Sasha Rainbow has completed her move to FRIEND. In the wake of her debut feature—a body horror riff on 'Face/Off' that crawls under your skin and threatens to replace it—New Zealand-born Rainbow has looked high and low for a company on her electric wavelength. Spoiler alert: FRIEND is that very company.

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Mr Writer.

Some father-of-the-bride speeches hit the nail on the head, others feel like a nail in the head. The man in this Irish Toyota commercials wishes to avoid the latter at all costs, so he mulls over every word, every thought, and every memory. Laptop, notepad, pen, pencil… whatever works in the quest for perfection. The stakes have never been higher, after all.

9 December 2025 - 18:54

9 December 2025 - 12:45

8 December 2025 - 16:11

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Enjoy the science.

Arthur Studholme directs two commercials for Minus 196, a shochu, vodka, and soda drink that gets people talking, but also needs science to keep people informed.

Don't wolf your food.

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In this utterly delightful ad for French supermarket Intermarché from animation directors Illogic, a wolf because a convert to the ways of vegetarianism in a bid to secure friendships in the forest. The animation is topped and tailed by two brief live action sequences (directed with great skill by Nadège Loiseau) which are also very charming, as a young child's lupophobia is addressed by a kindly uncle.

8 December 2025 - 15:47

10 December 2025 - 10:17

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Save the best till last.

We are more than 92% through 2025, and the Christmas ads have come and gone, so it's quite something to discover that we hadn't yet seen the best commercial of the year. We have now though. Apple's latest film highlighting the accessibility of its range of products is a perfectly measured feel-good extravaganza, and its makers deserve to beam with pride.

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A cocktail of talent.

Dr Dre and Gordon Ramsay appear on screen for a collaboration for the former's gin company (co-owned with Snoop Dogg, who provides the VO) and Gordon Ramsay who is attached to HexClad, the cookware company that makes the advertised cocktail shaker. The outcome takes the path you'd expect with Ramsay sending himself up as a wannabe music performer... but the predictability does it no harm as the collaboration is fun, and Dr Dre is so achingly cool that his inclusion elevates the gag.

New Signing

Elena De Palma signs for Work.

Work Editorial's new editor needs no introduction. Just so we're all on the same page, however, it's Elena De Palma, whose credits include 'The Wonder of Us' for Coca-Cola, 'Bears' for Center Parcs, and 'Ray' for Arthritis Research UK. Before she gets to... work, let's hear what the former tenthree talent has to say about the move.

8 December 2025 - 08:29

8 December 2025 - 06:50

5 December 2025 - 16:50

Church

Promo

Three months after 'That’s Showbiz Baby!' hit physical and digital shelves alike, Jade Thirlwall's only gone and released 'That's Showbiz Baby! The Encore'. Fans get eight, count 'em, eight more tracks as an early Christmas present—the first one, 'Church', is a borderline religious experience. Songs of Praise' needs to up its game, we reckon.

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Where's your head at?

This Dr Oetker ad contains scenes of explicit violence and gore, so don't let its sugar-sweet, stop-motion outer layer fool you—this is a straight-up horror movie from the German brand.

9 December 2025 - 18:51

9 December 2025 - 18:51

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You shall go to the dance.

Some ads pull at the heartstrings so hard, viewers need to call an ambulance afterward Take Subaru's latest tie-up with the Make-A-Wish Foundation, who must have told John Cena to take a well-earned day off. Directed by Lisa Rubisch, the film takes place on the children's ward, where a boy prepares to ask Ally a very important question: "Will you go to prom with me?"

News

TWIN heads for Academy US.

Ten years after Jonathan and Josh Baker arrived at Academy Films in the UK, the directors known as TWIN have signed to its US roster. Jonathan says: "Academy has always felt like home to us. They're the perfect mix of pedigree, taste, and humanity. They're consistently innovating, in whatever shape of form a project requires, without ever resting on their laurels."

Promo

The Underdog

How do you get to Carnegie Hall? Practice! How do you get to the Menuhin Hall? Er, practice! It's no guarantee of success, though—just ask the pianist (Rob Dimbleby) whose audition is cut short by Catherine Elliott's hard-to-please examiner. Next in line is Perth, Australia-born, London-based singer-songwriter Kat Penkin, though her taste in clothes makes the judge sceptical from the off ("I suppose it'll be Britney or Lady Gaga or something?").

5 December 2025 - 13:28

5 December 2025 - 10:50

4 December 2025 - 16:51