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If Harry Potter has Moaning Myrtle, then the Driver and Vehicle Licensing Agency (DVLA) has Moaning Metal. Not only does the wheel clamp in these 20" commercials talk, but he also has a family, hopes, dreams, and self-worth. It's a real pain in the arse, therefore, when life's put on hold and yet another untaxed vehicle becomes his whole world.

New Signing

It's taken no time whatsoever for Paul Butterworth to open his Tantrum account. No sooner has the director signed on the dotted line, he's delivered a 30" spot for dog food maker Butternut Box. Just to be clear—the man from Bournemouth makes ads for brands with or without "butter" in the name (his reel includes work for Richmond, McDonald's, and Denny's).

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Poppi's Super Bowl commercial comes hot on the heels of 'The Moment', director Aidan Zamiri's mockumentary about Brat Summer. When a college student opens a can of the advertised prebiotic (not to be confused with probiotic) beverage, her professors' revealed to be none other than Charli XCX. It also summons her 'The Moment' co-star, Rachel Sennott, and so what if it makes nary a lick of sense?

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To mark the release of 'My Regards' by Maisie Peters, Amelia Dimoldenberg directs her own take on 1992's 'The Bodyguard'. In a welcome change of pace, Peters plays the heavy and Benito Skinner—star and creator of 'Overcompensating' on Prime Video—plays the celebrity pursued by ravenous fans ("Any man or woman who wants him I'll have for breakfast").

New Signing

When DAVID learned that Merman had signed Roisino, he thought they were an Irish-Brazilian striker brought in to score twenty-plus goals a season for the company. As it turns out, Roisino is a Northern Irish director and coveted Zillenial talent (she also loves giant props, so the more of them in 2026, the better, please).

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Liquid IV's Super Bowl ad uses toilet humour in a bid to save lives (or help people stay hydrated, at least) with the help of 'Against All Odds (Take a Look at Me Now)'.

New Signing

Time sure does fly in this industry. In August 2020 (remember 'Eat Out to Help Out'?), Irish director Dermot Malone signed for The Sweetshop for UK and European representation. Four and a half years and one debut feature later, Malone's joined the company's US roster as he aims to strengthen his already swole commercial reel.

New Signing

Partizan has signed five, count 'em, five directors to its music video roster: Fabien Frankel, Georgia 'Gee' Small, Ronan Day-Lewis, Erik He, and Ellius Grace. On top of that, the company's made Executive Producer Danny Herman head of its Music Video arm. Partizan's always a thing for promos, but this is a real statement of intent from the London crowd.

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Here at DAVID, we love an insight-based ad and this TVC for McDonald's is a corker. Having discovered that punters are put off buying foodstuffs that endanger the pristineness of young people's threads, the clever design team at the fast food giant came up with an ingenious solution. But how to demonstrate its effectiveness? By dressing everyone in white of course.

New Signing

Canadian Ben Canny once had dreams of treading the boards as an actor, and actually got as far as moving to London to study at the Guildhall School of Music & Drama and securing representation from a top agent. In the end though, the precariousness of life as actor did not appeal and he decided he needed to find another outlet for his creativity. Ultimately, he discovered that the craft of editing was more to his liking, and acting's loss was editing's gain, as he's bloody good at it.

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Amazon has a lot invested in Chris Hemsworth. Not only is the Australian's new film, 'Crime 101', distributed by Amazon MGM Studios, he also stars in its latest Super Bowl ad. It's a killer spot in more ways than one, as Hemsworth imagines all the ways that Alexa, one of those rogue AIs he's read so much about, could murder the absolute bejesus out of him.

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Change is scary, but it can also save you money. In this well-played 30" commercial for Aldi, a man refuses to get out of the car and embrace change. Tens of millions of Americans have seen the light in recent years, but he still needs some encouragement. Good thing his wife has the patience of a saint and a bag of grass-fed beef sticks.

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There are pratfalls aplenty in this fun ad for Bud Light starring Peyton Manning, Shane Gillis, and Post Malone which focuses on a runaway beer keg at a wedding. The unlikely trio, like the rest of the wedding party, give chase as the keg flies down the hill and, to the strains of Whitney Houston singing 'I Will Always Love You', the guests in their finery disregard any notion of health and safety in their determination to ensure they do not lose any of the precious beverage.

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This entertaining TV spot for Jeep Cherokee cleverly subverts an advertising trope to provide some very unexpected comedy.

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Columbia Sportswear are realists. They know that for tens of millions of people, nature does not exist when the big game is on. In 'The Simpsons', when Lisa asked Homer if he wanted to go for a hike on Super Bowl Sunday, football won the day, of course. Not ones to back down from a challenge, the brand asks viewers not to explore the great outdoors, but to drink it.

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The 'Jurassic World Evolution' series of video games means it is possible to succeed where John Hammond, Peter Ludlow, and Simon Masrani failed, but what if you only have a couple of minutes to spare? For its debut Super Bowl ad, Xfinity asks what Isla Nublar in 1993 would look like if no one got eaten on the toilet, hunted by velociraptors, or forced to dig through triceratops dung.