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Instagram Reels are coming to a TV screen near you. In this new campaign, the platform introduces its latest offering and the 30" spot makes a compelling case for it. Instead of endless solo scrolling or selectively sharing clips one by one, Reels are reimagined as something to watch together, in the same room, with friends.

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In Mercedes-Benz’s latest ad for the new 2026 GLE SUV, it quickly becomes apparent that Dad may have had slightly amorous intentions when buying the car. Parked in a quiet lot, he subtly switches the music and makes his move. A shared glance and the soft ambience hint at romance, and it feels like things might be about to heat up.

Podcast

The London Marathon is a big deal. It attracts more participants than just about any other sporting event and each of them puts themselves through a gruelling twenty-six plus mile run. No.8's Barny Wright knows all about it having run a few London marathons, but DAVID REVIEWS editor Jason Stone is running it for the first time. They had a chat about why they're doing it, sobriety, kindness and the importance of supporting one another in all things.

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The first job of an advert is to get our attention, and this new work for Holland & Barrett certainly does that. We cannot help but wonder what on earth is going on when a microphone slides down its stand and a woman's knee takes advantage of the moment to begin singing. It is only the beginning of an unlikely anatomical choir, as other body parts belonging to members of the audience join in.

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Vans have dropped their latest campaign for “The Authentics” collection with serious impact. Featuring a stacked lineup; Hayley Williams, Travis Barker, SZA, T Funk, Franz Lyons, Lizzie Armanto... the only thing they all have in common is undeniable cool. It’s a bold celebration of individuality, authenticity, and people who refuse to blend in.

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The Red Bull Wololo 2026: Londinium, the ultimate Age of Empires tournament, took over London from 1–6 April, culminating in a grand final at the iconic Royal Albert Hall.

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Director Nat Prisco has coaxed a super comedy performance from Eva Longoria in this fun ad for Lenovo drawing attention to the brand's initiative to help support small businesses. The star sends up celebrity culture by taking advantage of an opportunity to promote her own ventures which are wide-ranging and... completely fictional.

Promo

Is it an ad? Is it a promo? Whatever it is, it's a beautiful piece of work by director This Was Needed. As the music industry continues to navigate its plundering by the likes of Spotify, collaborations between brands – in this case, Lexus – and artists become an important way for the latter to thrive (or even just survive) in a landscape which rarely provides financial security for burgeoning stars.

Promo

The activism of Kneecap sometimes makes it possible to overlook what a cracking band they are. This is in part because of their continuous use of political iconography – especially the tricolour balaclava which has become their leitmotif – but it is also because they are genuinely committed to all of the causes they support, so DAVID suspects they are completely at ease with the way they are widely perceived.

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Director Raine Allen-Miller cleverly makes the most of Aimee Lee Wood's beguiling charm in this ad for HBO Max that has the breakout British actor distracted by the breadth of the streamer's programming. Appearing to go off piste, initially because of her love of HBO series 'Succession', Lee Wood begins adding her own commentary to the clips on a big screen behind her, eventually giving up entirely so that she can simply watch.

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This marvellous short film introduces us to The 20x24 Project which is a celebration of a unique large format camera unveiled by Polaroid in 1976, making this year its fiftieth anniversary. At its centre is John Reuter, who operated the camera in its heyday and has been reacquainted with it for the purposes of a documentary... for which this is, presumably, an enticing trailer.

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In this life, we are surrounded by temptations. Who hasn't looked at the big red button and wanted to press it? Or, to be more germane to the content of this commercial for Beavertown, who hasn't looked at a low-hanging bell and wanted to ring it? When a young woman who has just arrived at a pub with her mates ask for permission to do exactly that, the results are not what one might expect.

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This is a defiant and joyous celebration of neurodiversity designed to remind the rest of society that those who are different continually have to adapt to so-called norms and that we should make a commensurate effort to understand what this does and doesn't mean. The vignettes that open the film successfully establish the idea at its core but the real heart of this awareness piece is provided by the upbeat montage that follows.

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There's a funny punchline at the end of this Australian commercial for VW's off-road vehicles which, wisely has been titled titled the commercial 'tough feels better' rather than 'rough feels better'.

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The surprising news that ejaculating on a reasonably frequent basis can help prevent prostate cancer provides the impetus for this cheeky animated extravaganza extolling the virtues of masturbation. An upbeat old-fashioned song spins through a huge variety of euphemisms to encourage men to have a regular wank to keep at bay this particular form of the world's most insidious disease.

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This companion piece to an ad from earlier this year featuring Sabrina Carpenter similarly riffs on the idea of a human-shaped tower of Pringles being brought to life. The ensuing sequence of mishaps provides the opportunity for some brilliant slapstick comedy and director Thomas Ormonde delivers it with aplomb.