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The most recent reviews and news stories added to the site.
A dreamy start.

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Pablo has unashamedly leaned into the great Honda work of the past in their debut campaign for the Japanese car manufacturer but they've brought their own gloss to proceedings and delivered a film full of verve that instantly reminds us that this was once a brand whose advertising would excite the industry and the public alike.

17 July 2026 - 06:12

In Short

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Tango
'Wrecking Ball of Tang'


Another execution which has Tango leaning into its advertising heritage features a man stood in a shop being hit by a fruity wrecking ball when he asks for one.

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Diesel Only Desire
'Dove Cameron'


Singer and actress Dove Cameron knows what she wants and isn't afraid to go after according to this typically bold ad for fashion brand Diesel.

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Chase
'London Calling'


How does Tom Holland find the time to act, play golf, and work on his non-alcoholic beer brand? It helps when he can do all three at once like in this Chase commercial.

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Wilfy D, Lancey Foux, Pa Salieu
'Peas in a Pod'


This promo for Wilfy D, Lancey Foux, and Pa Salieu feels like a left-field Bird's Eye commercial, as if the old sea captain’s been bitten by the rap bug.

Promo

Nia Archives
'Get Me Down (ft. Jorja Smith)'


In the promo for 'Get Me Down', Nia Archive and Jorja Smith seem thrilled to be in each other's company, dancing in an aluminum room like it's the world's largest lift.

Promo

Mykki Blanco
'Butt Sex'


'Butt Sex' sounds like a follow-up to 'Lick My Love Pump' by Nigel Tufnel of Spinal Tap—in reality, it’s the latest track by Mykki Blanco, the rapper who wants us to stop by 'Cafe Paradiso' on September 4.

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AA
'Spider-Man: Brand New Day'


Another strong entry in the 'It's okay, I'm with the AA' campaign pokes fun at the idea of collateral damage in superhero movies like 'Spider-Man: Brand New Day'.

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Barbour
'Summer'


After Barbie Summer and Brat Summer, this ad makes the case for Barbour Summer with a commercial shot by Ozzie Pullin, lensed by Luke Ellingham, and lit by the Sun (it's in a rich vein of form at the moment).

Promo

Charlie Jeer, Simone Ashley
'So Good'


Best known as Kate Bridgerton in 'Bridgerton' and Amari Mari in 'The Devil Wears Prada 2', Simone Ashley turns pop star with Charlie Jeer and 'SO GOOD' (it's capitalised, so it's bound to deliver, right?)

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Alani Nu
'Purple Cotton Candy'


Thanks to its EDM sound and straightforward lyrics, American drinks brand Alani Nu thinks 'Purple Cotton Candy' is a shoe-in for sound for the summer.

News Bite

Framestore's London team goes three up.

Framestore's Design Studio now boasts Executive Creative Director Ric Comline, Executive Producer Thierry Levy, and Creative Director Sean Cooper. All three are based in London, plus Head of Design David Lochhead says they "each bring a powerful blend of creative vision and strategic leadership that will strengthen our ability to deliver high-impact results competitively across projects of every scale." Which is nice.

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UNICEF
'Play Can't Wait: Ali Riley'


As a UNICEF supporter, former New Zealand defender Ali Riley talks about how football helped her younger self keep her head above water.

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Post Office Travel Insurance
'Toby'


This droll commercial for the Post Office's travel insurance products introduces us to Toby, who is a very sensible fellow Indeed... until he is on holiday when he becomes decidedly more reckless. Well, not really, but that's the gag.

News Bite

Hungry Man hires James Sorton as UK Managing Partner.

Hungry Man UK's new Managing Partner is none other than former Pulse Films and Magna Studios bigwig James Sorton. When asked what drew him to the company, Sorton says: "There is something so special about the people here. I loved everyone I met and talking to Bryan Buckley and Hank Perlman was so joyful, I knew immediately these are my people."

News Bite

Lemonade Collective embraces RSA Films.

Lemonade Collective now represents RSA Films across both Lemonade Talent for short-form work and Lemonade Labs for branded entertainment. Collective founder and managing director Corin West says: "RSA is one of those rare companies whose legacy needs no introduction. Even my Mum knows who they are! Their influence on filmmaking, advertising and visual culture is immeasurable. They have spent decades setting the benchmark for craft and storytelling, while continually evolving alongside the industry."

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P Stands for Paddy

Absolute Lilt sounds like a podcast about the drink now known as Fanta Pineapple & Grapefruit (stranger podcasts have happened, to be honest). In reality, Absolute Lilt are Lisa Canny and Niamh Hinchy—two Irish singers who are all about lilting, a form of traditional singing also known as mouth music. As a warm-up, Canny and Hinchy cover the Irish folk song 'P is for Paddy'.

New Signing

Wolfberg goes to FORM.

FORM London's global talent search has taken them to the Czech capital Prague, where directors Jan Kalvoda and Premysl Ponahly ply their trade under the name Wolfberg. While the similarly named Wolfsburg were relegated from the Bundesliga last season, Wolfberg are in a rich vein of form with commercials for the likes of Erste Bank, Pilsner Urquell, and Budvar.

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Three and easy.

When a Riyadh newspaper claims a team of three kids are "unbeatable", it rubs a couple of youngsters up the wrong way. Rather than accept it, the two insist they can put together the best three-a-side team around. How hard can it be to sign futsal captain Nawaf Arwan, Saudi Women's Premier League star Lulu Al-Obaid, and international defender Saud Abdulhamid in less than sixty seconds?

16 July 2026 - 18:37

16 July 2026 - 17:11

16 July 2026 - 15:44

New Signing

Lemonade Talent adds a twist of LOBO.

Corin West says global creative studio LOBO—now represented by the good people at Lemonade Talent—"represents where modern production is heading".

Gyrate expectations.

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One of the many reasons DAVID loves Arctic Monkeys is how much frontman Alex Turner loves margaritas. Guitar, piano, cocktail shaker… he plays them all. Perhaps he'd appreciate the new Olmeca Altos spot from agency Wieden+Kennedy and director Sam Hibbard, who show viewers how to make margaritas hands-free.

16 July 2026 - 11:58

16 July 2026 - 17:08

Promo

Easy Street

There's some helpful advice in this promo for Queens of the Stone Age and you may be able to take advantage of it if you ever find yourself being pursued by an unlikely array of carnival characters and other sundry folk who have assembled into an unruly mob intent on your demise. If you cannot outrun them, and it looks like front man Josh Homme cannot then befriend them instead, and then you can all go back to their place (or your place) and have a lovely party.

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The moment before.

There are different ways of interpreting this and on behalf of Cancer Council Victoria, and they all work. Director Stephen Carroll opens the film with a young woman preparing herself ahead of a moment that feels momentous, but it isn't clear whether it is good momentous or bad momentous. Is she standing on the brink of news about her prognosis or is it something else?

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Back in the old 'country'.

So-called prediction market Kalshi is a brand with money to burn. Over the last few months, it's paid Timothée Chalamet, Bryson DeChambeau, and Lionel Messi to peddle its speculative wares. As a change of pace, it's got an honest-to-God shareholder—Giannis Antetokounmpo of the Miami Heat—to star in one of its commercials.

16 July 2026 - 07:38

16 July 2026 - 07:33

15 July 2026 - 17:00

How does that make you feel?

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Almost three years after its launch, 'Beyond Techspectations' is a campaign yet to run out of juice for Currys. Agency AMV BBDO and director Greg Bell have come up with a formula that not only puts the in-store experience front and centre, but also mines our country’s mutable relationship with technology for laughs. Sure enough, the brand's new work explores what happens when customers fall out of love with laptops.

Promo

Knocking at the Sky

The Last Dinner Party have a knack for lyrics that reek of cigarette smoke—the kind that film noir characters breathe in and breathe out, day after day, night after night (only they never have to visit a doctor).

15 July 2026 - 15:35

15 July 2026 - 15:35

News

Yarns presents its final winners.

Homespun Yarns, or Yarns, for those in a hurry, is pleased to announce the four directors who will tackle this year's theme of nostalgia. They are Joseph Osayande, Julia Mervis, Aleah Scott, and Heath Virgoe—a talented quartet of unsigned directors who convinced Stitch owner Tim Hardy that three's not always the magic number.

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Watch out, there's a director about.

Nicholas Braun, most famous for playing cousin Greg in Succession, both stars in and directs this interesting commercial for Shinola – a watch and fashion brand. Speaking directly into the camera to convey that he is having a very direct conversation, Braun is expressing discomfort at the way in which he is being controlled by an unseen other.

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More drama to come.

As much as the England and Wales Cricket Board (ECB) would love to lounge by the pool and forget about the whole Brendon McCullum/Ben Stokes saga, it's much too busy with the sixth edition of The Hundred. The brand wants the next few weeks to be dramatic with a capital D, but still showbizzy enough to get newcomers and casual viewers hyped (the script even refers to it as "season six").

15 July 2026 - 13:20

15 July 2026 - 06:11

14 July 2026 - 17:16

New Signing

Chris Fowles arrives at HAMLET.

As a company that's "been on my radar for years", commercials director Chris Fowles is pleased to hook up with HAMLET at long last. He notes: "It's one of those places that always seems to have interesting directors and makes the kind of work people actually talk about, so joining them felt like a very natural fit."

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Back to the future.

Despite the occasional skirmish with moral efficacy, VW remains a brand with a tremendous legacy, and they cannot be blamed for soaking their advertising with nostalgia... it is the obvious move and one that will generally work. In this film, expertly directed by Academy's Billy Boyd Cape, the recreated scenes have been put together with such authenticity that you almost expect everyone to have a fag on the go!

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Beckham's blandishments.

This is one of those commercials where the evaluation is quite different depending on where you place your focus. Much of the footage is quite lovely and, in that sense, directing team King She deserved a great deal of credit alongside their cinematographer Andreiy Nikolaev but the whole thing is weighed down by a script that has more cheese than Philadelphia.

14 July 2026 - 11:56

14 July 2026 - 08:30

14 July 2026 - 08:01

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A promising claim.

There is some ingenious wording in the script for this ad for Back Market which reveals that the founder is so confident of the service his company offers that he is willing to swear on his mom's life.

The Bridge (ft. PinkPantheress)

Promo

What a beaut this is for American singer-songwriter Kelela and her guest from across the pond, PinkPantheress. Shot by Yasser Abubeker and lensed by Diara Sow, 'The Bridge' revolves around a sultry solar eclipse that turns much of Kelela Mizanekristos and Victoria Beverley Walker's world blue. Michael Mann fans will feel right at home here.

14 July 2026 - 07:04

14 July 2026 - 16:10

Promo

My Guy

Sam Smith's got it all—the voice, the moustache, and the man who inspired them to write 'My Guy', a track that's Pride as punch and a reminder of Smith's balladry nous. After fourth album 'Gloria' dabbled with R&B, trap, and disco, our first taste of 'Hazels Eyes' suggests the New York-based Londoner's gone back to the heart of the matter with album number five.

Promo

Knackered

When experimental electronic music duo Cyst (Seamus Rawles Malliagh and Daisy Emily Warne) got together with directors UNCANNY (George Muncey and Elliott Elder) for 'Knackered', the latter suggested that the former shoot each other. No, not like that, you gun nuts—as in Malliagh and Warne should share a camera and capture whatever they got up to on stage.

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Here we go.

Tiggs Da Author and Lady Leshurr provide the appropriate soundtrack to this ASB commercial. 2016's 'Run' plays for a guy who’s ready to move it, move it, if you will, and his willingness to put in the steps proves contagious. The more he runs, the more townsfolk do the same. Some, like a committed bingo caller and a bloke in a barber's chair, stay put for now, but we reckon they'll catch up sooner or later.

13 July 2026 - 17:53

13 July 2026 - 15:56

13 July 2026 - 13:46

Soar spot.

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When people hear "space" and "AI", they tend to think of Elon Musk. Aware that no one wants to think of Elon Musk if they can help it (he's caused enough psychic damage to last a lifetime), OpenAI presents a gorgeous 90" commercial inspired by rocket launches. That's, um, successful rocket launches, mind you—Musk's record with SpaceX is spotty at best.

New Signing

It's Nursery of Evil and Riff Raff for Anton du Preez.

South African director Anton du Preez has signed for Nursery of Evil in the UK and Riff Raff in the US, so both sides of the Atlantic are in for a treat.

14 July 2026 - 14:49

14 July 2026 - 14:49

Event

The Soho Social: July 2026 Edition

Occupying its usual slot on the last Wednesday of the month, the Soho Social returns in July to provide a safe space for those who enjoy catching up with industry friends and colleagues without having to feign interest in a conversation about AI. Organised by The Quarry's Tor Allen, the Soho Social has quickly established itself as a go-to event, and everyone is welcome.

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Let's evolve.

Sam Brown is a director who likes to do as much in camera as he possibly can, and even when a project is mostly CGI, as this one was, he still imbues it with the authenticity of doing it for real. This Skoda ad draws a parallel between the intrepid creature who first decided to make its way from the sea to the land, and the advertised car marque which is, we are told, constantly trying to innovate.

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A magic pill.

This is a sensationally good way to get the message out about a new birth control product. The sorority shifts into full sisterhood mode when one of their number begins talking about a relationship which is becoming serious. The women surrounding her all have a view, and each leans into the idea that Opill will provide her with the protection she needs to ensure she is not faced by an unwanted pregnancy.

13 July 2026 - 07:23

12 July 2026 - 22:10

12 July 2026 - 21:54