TV Spot

This is a notable change of pace for Progressive Insurance. Parenta-life coach Dr Rick is nowhere to be seen in this 60” commercial—the same goes for Post-it note monsters and CG pigeons. 'Inherit' opts for empathy and realism as it tackles the wealth gap that makes property ownership a pipe dream for many. To help make it a reality, the brand goes back to the start.

Promo

Fans of Andrei Tarkovsky will appreciate this promo for Leon Vynehall. There are shades of both 'Stalker' and 'Solaris' to 'Cruel Love', directed by Alex Takács and lensed by Dustin Lane. It helps that shaven-headed producer Vynehall looks like a Tarkovsky character—a man at home in the Zone, if you will. To enter the Void, as he calls it, he places a cross between a contact lens and microfiche on his eye.

TV Spot

Finally, a decent commercial for BMW. It's been a few years since the German car manufacturer's communication has been anything other than subpar so this is an extremely welcome development. Supported by some wonderful work from Untold Studios' DIARMID, the ad introduces us to a highly intelligent octopus. It's not as if this creature isn't already intelligent, but this is a very special edition as the voiceover painstakingly describes.

TV Spot

Cosmetics brand Godmode, named after a video game cheat code that turns players invincible, sets out its stall with an gorgeous animated film courtesy of Gary Levesque. "In a parallel universe, not so different from our own," the narrator says, "a new beauty is hatched"—good news for those who have extra skill points to spend in the looks department.

New Signing

After having his name added to the roster at The Den, Gianluigi Carella has described himself as "very proud," adding, "this move is a major creative milestone for me. I’ve been inspired by the work coming out of The Den for years." Unsurprisingly Carella's delight is mirrored by the Den, whose co-founder Rachel Seitel says: "From the moment we met two years ago, we really clicked and stayed in touch, keeping up with each other’s work and growth in the industry."

TV Spot

Randall Park, perhaps best known as Jimmy Woo in the Marvel Cinematic Universe and Steve/Asian Jim in 'The Office' ("Hey, hats off to you for not seeing race!") is the likeable star of this Bibigo commercial directed by Randy Krallman.

Promo

Dutch-Eritrean singer Rimon's in a nostalgic mood. Her new song, 'Where Do We Go?', checks in with her younger self—a fluorescent adolescent eager to know what the future holds ("And I wonder how many friends I'll lose/And I wonder if I'll ever follow rules"). Ask her what life's all about, and she near enough nails it on the head: "I feel like it's just trial and error/And I just don't wanna have any regrets, you know?"

TV Spot

Zoe Saldaña, owner of the first gender-fluid Oscar, stars in a cloak-and-dagger spot for Grey Goose. Set to Betty Hutton's 'It's Oh So Quiet', the ad puts the 'Emilia Pérez' actor in stealth mode. Her mission—she chose to accept it, after all—is to sneak a bottle of the advertised vodka and a basket full of ingredients and barware to friends after the hotel bar closes. How French of her!

New Signing

Fashion photographer-turned-director Diane Russo Cheng has completed her move to Not Just Any. New Jersey-born Cheng grew up in an Italian-American household that taught her not just to speak her mind, but to be loud and proud about it. That's why so much of Cheng's work strives to give people a voice, such as members of the LGBTQ community or women who wish to feel safe when they run.

New Signing

As the summer transfer window reopens for business, tenthree has signed prolific editor Jack Williams to its razor-sharp roster after six years and change at The Assembly Rooms. In that time, the Bath Spa University graduate cut a bevy of commercials and music videos elevated by his "calm, thoughtful precision" and "deep commitment to each project".

Promo

Biffy Clyro—Simon Neil, and twin brothers James and Ben Johnston—turn thirty this year, and what better way to celebrate than with some endurance-based performance exercises? Directed by Piers Dennis and choreographed by Steven Hoggett ('The Curious Incident of the Dog in the Night-Time', 'Sweeney Todd: The Demon Barber of Fleet Street'), the promo for 'A Little Love' is physical to say the least.

TV Spot

In this Irish ad for Allianz, we treated to anarchic scenes of domestic life accompanied by a soundtrack that cost more than the rest of the production costs combined? EE has a lot to answer for. It kind of works, but the musical juxtaposition jars, and it feels as though there was minimal co-ordination between the footage shot and the track - Fancy (feat Charli XCX) by Iggy Azalea.

TV Spot

What does a Three customer look like? This 30" commercial from agency Wonderhood Studios makes them easy to spot—just be careful not to go blind or have your skin burnt off. Three customers have an unmistakable glow, the brand says, as if they swallowed every lightbulb in the house and a torch for good measure. Who needs the Sun when this lot are out and about?

TV Spot

Directed by Zach Tavel and scored by 'Click Go the Shears'—a dyed-in-the-wool folk song from down under—this Squarespace commercial is Nineties as hell and all the better for it.

TV Spot

This is a very interesting piece of communication from Meta about the confidentiality of WhatsApp. The mission, we would guess, is to counter the appeal of apps like Telegram and Signal that have been much more successful at conveying the idea that they are protecting users from prying eyes. This ad, directed by Mark Molloy, redresses this imbalance with considerable conviction, as it really grabs your attention.

New Signing

Well-travelled freelance director Andy Saunders is once again represented by Johnny Foreigner. Saunders first hooked up with the company in 2022, and now he's back for revenge. Wait, that's the plot of a film DAVID watched the other night—Saunders just wants to pick up where he and founder/managing director Olivia Hirschberg left off. Phew!