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The most recent reviews and news stories added to the site. |
Use it or lose it. TV Spot The Premier League has done a Wimbledon and said, "New balls please". After twenty-five years with Nike, it’s made German sportswear giant Puma the official supplier of the Premier League match ball. Cue this celebratory spot from director Samona Olanipekun, who tells viewers to make the most of the ball when they get it. Use it, as Mötley Crüe once sang, or lose it. |
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18 June 2025 - 18:38 |
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In Short Promo Mimi Webb 'Love Language' 
T'here must have been moments during the production of this startling promo for Mimi Webb's latest track when everyone must've thought that directors Bradley & Pablo had lost their minds. TV Spot Hive 'Channel 4 Sponsorship' 
The green credentials of Hive are emphasised by this ident associating the brand with Channel 4's content which pulls back from the front door to show the house sitting in a rural paradise. TV Spot Coach 'Not for Walking' 
US actor Charles Melton ('Riverdale', 'May December', 'Warfare') looks the part in this Coach commercial, but he's also ready to fall apart thanks to the paparazzi outside his house. TV Spot Sprite 'Tea Time' 
To promote Sprite + Tea, Eastside Golf founders Olajuwon Ajanaku and Earl Cooper put Sprite + Tea to the test, as it might well be the carbonated key to success on the course. TV Spot Channel 4 'Sorry Not Sorry' 
It was only a matter of time before Channel 4 took a pop at Donald Trump and his war on diversity, equality, and inclusion, as Phil Gayle declares the channel is "sorry, not sorry" for a lot of things. TV Spot AWS 'Get Closer to F1' 
Amazon Web Services—F1's global cloud partner, no less—makes fans wonder how close is too close, like a gap of 2.2 centimetres between your car and the wall at top speed. News Bite It's Maikel Popic for UNIT. UNIT has hired Venezuelan VFX hotshot Maikel Popic as its brand new Head of Grade Assist and Workflow. He says: "Having already worked with a number of the UNIT team on past projects, it's been a great start. There's a really strong energy here, and it's exciting to be part of it. When things run smoothly, it frees everyone up to focus on the creative." TV Spot Tom Insurance 'What Matters Stays' 
Tom Insurance (we assume it covers people with other names, too) aims to hit the back of the net and pull on the heartstrings with this 80" spot released to mark Soccer Aid. TV Spot Selfridges 'Flux' 
One of four plaintive spots commissioned by department store Selfridges and Nowness, 'Flux' is not only directed by Tash Tung, but she also stars opposite real-life partner Ange Viaud. TV Spot On The Rocks 'Fire Pit' 
This droll campaign for ready-made cocktail brand On The Rocks signs off with a doleful game of pass the light beer (like pass the parcel, but for middle-aged white guys). TV Spot Wolt 'Owen Doesn't Have to Worry' 
This ad for Wolt has a nice conceit and actor Owen Wilson provides the performance you'd want from him, but it doesn't quite land the anarchy that would make it properly funny. TV Spot Sipsmith 'Wimbledon' 
This is a cute way for Sipsmith to attach itself to Wimbledon ahead of the annual jamboree in London SW19. A couple take turns to 'cheers' one another in sync with the audio of a tennis rally. News Bite Covert's Ben Dubois promoted to Executive Producer/Head of Client Partnerships "I still pinch myself that I get to do this job every day," says Ben Dubois, newly promoted to Executive Producer and Head of Client Partnerships at Covert. "What's always drawn me to Covert is its non-traditional yet proven remote production model, which was in place long before the pandemic. It's a model that allows us to tap into top talent from around the world and deliver creative projects with efficiency and imagination." TV Spot Selfridges 'Blossom' 
This is one of four films made as part of a collaboration between Nowness and Selfridges which examine the nature of ageing, with this instalment, by director Zaineb Abelque, examining the ages 0-25. News Bite Kate Gabriel is No.8's new Creative Director. No.8 has promoted Kate Gabriel to Creative Director after two stellar years at the company. Czech-born Gabriel says: "I'm really excited to be stepping into the Creative Director role. I feel so lucky to be working with such an inspiring and talented team at No.8. I'm looking forward to what we can achieve together and how far we can push the boundaries of creativity and technology." |
 New Signing The Sweetshop US swoops for Stefano & Alejandra.Stefano Caprile and Alejandra Cano, or Stefano and Alejandra for short, are now represented by the Sweetshop US. When art director Caprile and interior designer Cano hooked up in 2015, they knew they could deliver style and substance. Ten years and many satisfied clients later, the Spaniards are keen to break America with the help of George Meeker and his team.
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 TV Spot This is a notable change of pace for Progressive Insurance. Parenta-life coach Dr Rick is nowhere to be seen in this 60” commercial—the same goes for Post-it note monsters and CG pigeons. 'Inherit' opts for empathy and realism as it tackles the wealth gap that makes property ownership a pipe dream for many. To help make it a reality, the brand goes back to the start.
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 Promo Cruel LoveFans of Andrei Tarkovsky will appreciate this promo for Leon Vynehall. There are shades of both 'Stalker' and 'Solaris' to 'Cruel Love', directed by Alex Takács and lensed by Dustin Lane. It helps that shaven-headed producer Vynehall looks like a Tarkovsky character—a man at home in the Zone, if you will. To enter the Void, as he calls it, he places a cross between a contact lens and microfiche on his eye.
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19 June 2025 - 11:56 | 19 June 2025 - 06:01 | 18 June 2025 - 18:25 |
 News Yarns 2025 is a three-for-all.Yarns is back, baby, and not before time. After taking a year off in 2024, Homespun's pride and joy is ready for another go under the theme of 'Disinfo' (as in 'disinformation').
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A great and small creature. |
TV Spot |
Finally, a decent commercial for BMW. It's been a few years since the German car manufacturer's communication has been anything other than subpar so this is an extremely welcome development. Supported by some wonderful work from Untold Studios' DIARMID, the ad introduces us to a highly intelligent octopus. It's not as if this creature isn't already intelligent, but this is a very special edition as the voiceover painstakingly describes. |
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18 June 2025 - 14:04 | 18 June 2025 - 08:40 |
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 TV Spot Universally speaking.Cosmetics brand Godmode, named after a video game cheat code that turns players invincible, sets out its stall with an gorgeous animated film courtesy of Gary Levesque. "In a parallel universe, not so different from our own," the narrator says, "a new beauty is hatched"—good news for those who have extra skill points to spend in the looks department.
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 New Signing The Den strengthens its roster with addition of Gianluigi Carella.After having his name added to the roster at The Den, Gianluigi Carella has described himself as "very proud," adding, "this move is a major creative milestone for me. I’ve been inspired by the work coming out of The Den for years." Unsurprisingly Carella's delight is mirrored by the Den, whose co-founder Rachel Seitel says: "From the moment we met two years ago, we really clicked and stayed in touch, keeping up with each other’s work and growth in the industry."
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18 June 2025 - 10:00 | 17 June 2025 - 17:05 | 17 June 2025 - 15:54 |
Android rage. |
Short Film |
DAVID's always on the lookout for a new game to play (if you're in the same boat, check out 'Caravan Sandwitch'—a welcome break from open-world bloat). He'd sink a few hours into a game based on Brian 'Super68' Williams’s latest short film, 'Botching', so long as there are no microtransactions, loot boxes, or Seth Rogen tie-ins à la 'Call of Duty: Black Ops 6'. |
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 TV Spot Randall's about.Randall Park, perhaps best known as Jimmy Woo in the Marvel Cinematic Universe and Steve/Asian Jim in 'The Office' ("Hey, hats off to you for not seeing race!") is the likeable star of this Bibigo commercial directed by Randy Krallman.
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17 June 2025 - 16:07 | 17 June 2025 - 16:07 |
 New Signing Armoury enlists Garra.Spanish directing duo Garra (Iris Vallés and Alex Olten) has joined Armour for UK representation. Both were born in Barcelona, though Vallés hit her stride in Paris while Olten cut her teeth in London. As Garra—Spanish for claw—they make films rooted in haute fashion, photography, and art direction. Needless to say, the Spaniards' reel is a real eyeful.
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 Promo Where Do We Go?Dutch-Eritrean singer Rimon's in a nostalgic mood. Her new song, 'Where Do We Go?', checks in with her younger self—a fluorescent adolescent eager to know what the future holds ("And I wonder how many friends I'll lose/And I wonder if I'll ever follow rules"). Ask her what life's all about, and she near enough nails it on the head: "I feel like it's just trial and error/And I just don't wanna have any regrets, you know?"
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 TV Spot A Quiet Place Part III.Zoe Saldaña, owner of the first gender-fluid Oscar, stars in a cloak-and-dagger spot for Grey Goose. Set to Betty Hutton's 'It's Oh So Quiet', the ad puts the 'Emilia Pérez' actor in stealth mode. Her mission—she chose to accept it, after all—is to sneak a bottle of the advertised vodka and a basket full of ingredients and barware to friends after the hotel bar closes. How French of her!
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17 June 2025 - 12:54 | 16 June 2025 - 17:33 | 16 June 2025 - 17:32 |
 TV Spot I've got a confetti to make.Citroën makes street cleaners' lives hell with a commercial directed by Torben Kjelstrup. When a woman gets behind the wheel of a Citroën Ami and hits the accelerator, the car in front explodes in a cloud of confetti. No need for a factory recall—this is what the French marque wants to happen. The more red, white, and blue confetti the better, it says—a ticker-tape parade for a proper tottie motor.
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 New Signing Not Just Any snaps up Diane Russo Cheng.Fashion photographer-turned-director Diane Russo Cheng has completed her move to Not Just Any. New Jersey-born Cheng grew up in an Italian-American household that taught her not just to speak her mind, but to be loud and proud about it. That's why so much of Cheng's work strives to give people a voice, such as members of the LGBTQ community or women who wish to feel safe when they run.
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 New Signing Jack Williams enters tenthree.As the summer transfer window reopens for business, tenthree has signed prolific editor Jack Williams to its razor-sharp roster after six years and change at The Assembly Rooms. In that time, the Bath Spa University graduate cut a bevy of commercials and music videos elevated by his "calm, thoughtful precision" and "deep commitment to each project".
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16 June 2025 - 17:30 | 16 June 2025 - 13:59 | 16 June 2025 - 12:47 |
 News Send in your CannesFessions.Global entertainment agency Ralph is inviting attendees of Cannes Lions 2025 to anonymously take ownership of their funniest, wildest and most cringeworthy festival moments by calling a special hotline and telling all.
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A Little Love |
Promo |
Biffy Clyro—Simon Neil, and twin brothers James and Ben Johnston—turn thirty this year, and what better way to celebrate than with some endurance-based performance exercises? Directed by Piers Dennis and choreographed by Steven Hoggett ('The Curious Incident of the Dog in the Night-Time', 'Sweeney Todd: The Demon Barber of Fleet Street'), the promo for 'A Little Love' is physical to say the least. |
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16 June 2025 - 09:57 | 13 June 2025 - 18:10 |
 Event Straight 8 2025 London screeningOn Friday 20 June, a number of aspiring filmmakers from within our industry will face the twin imposters of triumph and disaster as their Straight 8 entries are premiered in front of an audience of their peers. If you aren't in Cannes for the annual jamboree, there's no reason to miss out as, next week, there will be a second screening in London, which will recreate the tension and excitement, albeit with the filmmakers aware of which of Kipling's imposters they have invoked.
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 TV Spot Anarchy outside the UKIn this Irish ad for Allianz, we treated to anarchic scenes of domestic life accompanied by a soundtrack that cost more than the rest of the production costs combined? EE has a lot to answer for. It kind of works, but the musical juxtaposition jars, and it feels as though there was minimal co-ordination between the footage shot and the track - Fancy (feat Charli XCX) by Iggy Azalea.
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 TV Spot Always look on the bright side of life.What does a Three customer look like? This 30" commercial from agency Wonderhood Studios makes them easy to spot—just be careful not to go blind or have your skin burnt off. Three customers have an unmistakable glow, the brand says, as if they swallowed every lightbulb in the house and a torch for good measure. Who needs the Sun when this lot are out and about?
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16 June 2025 - 09:38 | 16 June 2025 - 08:39 | 13 June 2025 - 17:50 |
3rd Time Lucky |
Promo |
This immensely moving track and promo is A J Tracey's tribute to his mother, who, in a podcast he recorded with Paloma Faith, he described as his favourite person. The promo is also a fundraiser for Maggie's - a charity that provides support for those with cancer, and there is an explicit message at the end of the film which makes clear this connection. |
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 TV Spot The job lot.Directed by Zach Tavel and scored by 'Click Go the Shears'—a dyed-in-the-wool folk song from down under—this Squarespace commercial is Nineties as hell and all the better for it.
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13 June 2025 - 09:26 | 13 June 2025 - 09:26 |
 New Signing Pulse welcomes Sidney van Wichelen.Pulse Films has signed director Sidney van Wichelen for commercial representation in the UK. The Belgian's always had a soft spot for commercials—though he started his career at broadcasters like RTBF and France Télévisions, he grew up on bold ads that cut to the chase and tickled the funny bone. When the opportunity to direct them first arose in 2016, Van Wichelen grabbed it with both hands.
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 TV Spot Mum's the word.This is a very interesting piece of communication from Meta about the confidentiality of WhatsApp. The mission, we would guess, is to counter the appeal of apps like Telegram and Signal that have been much more successful at conveying the idea that they are protecting users from prying eyes. This ad, directed by Mark Molloy, redresses this imbalance with considerable conviction, as it really grabs your attention.
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 New Signing Andy Saunders is back at Johnny Foreigner.Well-travelled freelance director Andy Saunders is once again represented by Johnny Foreigner. Saunders first hooked up with the company in 2022, and now he's back for revenge. Wait, that's the plot of a film DAVID watched the other night—Saunders just wants to pick up where he and founder/managing director Olivia Hirschberg left off. Phew!
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13 June 2025 - 12:27 | 13 June 2025 - 09:08 | 12 June 2025 - 17:10 |