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William Bligh would lose his shit at the crew in this Norwegian Cruise Line spot. The starchy captain of a Royal Navy ship tells everyone on board to "dress accordingly", which means itchy woollen clothes and leather shoes that threaten to cut off blood flow. God save the king and all that, but does military service have to be so damn uncomfortable?

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As Médecins Sans Frontières (MSF) continues to reckon with the war in Gaza and the plight of Burundian refugees, the charity also known as Doctors Without Borders appeals for monthly donations. MSF wants to make viewers feel like they're part of the team, and that's where director Floris Ramaekers comes in.

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Obesity is one of the last refuges for socially-accepted bigotry, and this powerful film for pharmaceutical giant Eli Lilly pushes back against a narrative that it's acceptable to form and express judgements about other people's weight. Tacitly, this draws attention to Mounjaro, the weight loss pharmaceutical made by the advertised company, but any mention of it is absent from the piece which makes the case instead for freedom of choice.

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Swisscom punches, kicks, and throws above its weight thanks to director Samuel Morris. As a man tries to upload sensitive data to the cloud, a rogue agent who looks like he's on loan from 'The Matrix' intervenes. He sure as hell picked the wrong laptop to interface with, however, as its owner proceeds to knock seven digital bells out of the intruder.

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Since 1914, the hundred-dollar bill has featured Benjamin Franklin. That’s why you hear Americans talk about Benjamins all the time, and why this New York Lottery commercial goes all in on the Founding Father. When a woman wins big on a 100Xtra scratch-off game, dozens of Benjamin Franklins show up to represent her fortune.

Film & TV

Due to premiere at Flickerfest in Australia later this month is Radheya Jang's 'Trading Cards', an animated short film about obsessive-compulsive disorder.

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Everyone's an expert in this noisy ad for online pharmacy MedExpress. All a woman has to do is type the words 'weight loss' into her phone and the whole damn café's compelled to chip in. From the knitter to the barista to the woman with ADVICE nails, the cast have a lot to say about what the protagonist should do next.

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Supermarket own-labels may be more popular than ever, but Tesco still appreciates good old-fashioned brand power. As Blue Supermarket reintroduces its value label after a long absence, it takes the opportunity to big up Heinz Baked Beans, L'Oréal, Weetabix, and Marmite—four brands that most shoppers know the words to, you might say.

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March 5, 2011. Jacques Bermon Webster II— the teenager who'd soon become Travi$ Scott and then Travis Scott (the dollar must have weakened too much to carry on)—would spend all day on his laptop if he could. He knows he's onto something, a sound that could make him a big deal with a capital B. Nail it, and the high-octane arena shows he imagines between tracks become reality.

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Love it or loathe it, Spotify Wrapped is hard to ignore. Every year, around December 1, the platform tells users what they listened to the most over the last twelve months. The results are plastered over social media feeds and inundate group chats, but even if you manage to avoid them, you're still likely to come across this Wrapped commercial directed by KC Locke.

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The unending reliability of Orange is depicted with perfect hyperbole in this French ad that has a young woman's imagination running wild after she's reassured that the phone network will always be with her. Picturing this as meaning that the sales assistant making the claim will accompany her everywhere for the rest of her life, she conjures all kinds of scenarios where he rides to the rescue.

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Adam & Dave of Arts & Sciences have coaxed fantastic performances from the two children badgering their ill mother in this highly effective ad for Zocdoc out of 72and Sunny in LA. Mum's performance is also terrific as she scrolls through a number of different doctors suggested by the app until she finds one that suits her agenda.

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Ever seen a bloke shoot Fabergé eggs out of the sky with a shotgun? If not, then AJ Bell's got you covered. The investment platform kicks off 2026 with a bang as a thoroughbred investor warns viewers not to follow suit. "Investing isn't for you,” he says, "it's for people like…" Hold that thought, my good man, while a chap rides a giant bell like a jet ski.

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The woman in this commercial sees flashes of Netflix shows and characters whatever she does, wherever she turns, from a brief look at Oscar the Grouch in a bin to the 'One Piece' logo that appears at the bottom of her travel mug.

New Signing

Hamlet feels like home for Louis Brun. Both company and director are Belgian as can be and get a kick out of homegrown fare, but they also like to travel further afield as much as possible. That's why Hamlet now represents Brun in Belgium, France, the Netherlands, Germany, China, Japan, and the Asia-Pacific for commercials and music videos.

New Signing

Director Ben Scott is now represented by The Visionaries, no less. Scott, whose nifty reel includes work for Qatar Airways, B&Q, and CBBC, set out his stall in 2015 with 'Kaleidoscope', a Red Bull commercial with more than a few tricks up its sleeve. That's because renowned BMX rider Kriss Kyle navigates a stunt course that simply won't sit at peace.