New Signing

Dark Energy Films has signed Greg Bray for commercial representation. The New Zealander's already popped his cherry with a spot about Mary, an Aldi customer addicted to Special Buys. When Mary goes by in her mobility scooter, Derek's your archetypal nosey neighbour. Tired of this regular back-and-forth, proud Mary tries to make a quick getaway, but the trailer connected to her scooter has other ideas.

New Signing

Bite Collective has a more South African flavour with the arrival of director Kristy Snell. After graduating from the University of Cape Town in 2009, she began her career as a food stylist. Once she'd arranged every plate under the sun, Snell thought it was time to put her own stamp on food and drink as a director. Executive Producer Alex Katz is glad she did.

TV Spot

The Adidas Superstar was born in 1969 and hit store shelves in 1970. Fifty-five years later, the shoe has some famous admirers, to say the least. Samuel L Jackson, Missy Elliott, Jennie, GroRilla, Anthony Edwards, Mark Gonzales… each big name has all the time in the world for the sneaker. Time, as it happens, is Jackson's new obsession.

Short Film

At one point in Ajuan Isaac-George's 'Seventeen', a teenage roller skater says: "This is probably the least threatening thing a Black man can do." He and his friends use a multi-storey car park to practise, hang out, and shoot the breeze. They also let Isaac-George document their last summer with zero responsibilities and the right to roll left, right, and centre.

TV Spot

With Charles's elevation from prince to king, the charity he established forty-nine years ago as The Prince's Trust has also had a rebrand and has, since October 2024, been known as The King's Trust. This reassuring ad, scored by Joy Division's 'Atmosphere', lets us know that it is continuing with its mission of supporting young people and enabling them to contribute to their communities.

New Signing

Writer, director, actor, and accordionist Nora Kirkpatrick, whose career has taken her from the Grammy Awards to Dunder Mifflin, has joined Spindle for commercial representation.

TV Spot

Not every waiter or waitress is cut from the same tablecloth. For every rude server that makes you boycott a restaurant for life or vent your spleen on Reddit, there's one who goes beyond the call of duty. Take the guy in this Square commercial—when the heavens open, he rushes to help two older diners take shelter. If any garçon deserves a tip, it's him.

New Signing

British-Filipino writer and director Matty Crawford is now a key member of EyeCandy, MindsEye's developmental roster. A former Sundance Institute Ignite fellow and graduate of the National Film and Television School, Crawford's hit his stride with short films like 'Stomach Bug', a whole new take on empty nest syndrome that won the 2025 SXSW Midnight Jury Award.

TV Spot

Australian rock band Wolfmother, best known for songs like 'Woman' and 'Love Train', provide the soundtrack for a CommBank commercial about dreams—the good kind, not the ones where you fail an exam or lose your teeth. Scored by a cover of Bon Jovi's 'It's My Life', the ad centres around a convoy in the Outback. Everyone's got a dream to chase, but who's got the self-belief to go the full distance?

New Signing

Live-action directors Kelly McKay, Will Innes Smith, and Rodrigo Siqueira have signed on the dotted line (the best kind of line) for Imagine This, much to the delight of CEO and Founder Toby Walsham, who says: "We're proud to welcome them into the fold and can't wait to bring their unique perspectives to our clients and collaborators around the world."

TV Spot

One of the most famous slogans in American fast-food history is "Where's the beef?", a phrase introduced by Wendy's in 1984. It was then used by Walter Mondale that same year in the US presidential election (a fact your faithful correspondent learned from 'The Simpsons', of course). Forty years later, Rustlers thought it would deliver its own twist on the formula: a mouthful of madness courtesy of agency Droga5 and director Alex Southam.

TV Spot

Retro football shirts are big business, both online and offline. It's why fashion retailer Cult Kits has launched its first TV ad—a riff on New York and New Jersey gangster films. Before he's murdered by the Mob, Carlos has one last request for Vincent, Frank, and Jimmy: "Shoot me in the face." If he wanted to confuse his captors, then Carlo's played an absolute blinder.

TV Spot

If you ask Adidas, it's not what keeps you going, but who. Directed by Molly Burdett, this commercial explores how rivalries both fierce and friendly keep players like Aitana Bonmatí, Alessia Russo, Jule Brand, Kadidiatou Diani, Lia Waltí, and Stina Blackstenius sharp. After all, only the sharpest win tournaments like Euro 2025.

New Signing

OkayStudio have added versatile editor Sam Hardy to their roster of talent, and the company are extremely pleased to have him on board, just a few months after an ad he worked on was broad cast during the Super Bowl.

TV Spot

Don't let the brand name fool you—Nothing knows a lot about audio. Enough to launch Headphone (1), at least. Jon E Price writes and directs a launch commercial set in a research and development facility, where technicians wear clear raincoats à la Patrick Bateman in 'American Psycho'. No one gets an axe in the face here, though, as the brand prefers to keep its test subjects alive.

TV Spot

Forty years after Michael Jordan after broke a backboard in Trieste, Italy, Nike (the brand that sponsored Jordan’s trail of destruction) celebrates with dinner and a show—a puppet show, that is. In a welcome turn of events, marionettes are used to show how Jordan, perhaps the greatest basketball player of all time, turned an exhibition match into an execution of sorts.